About the Role:

Do you know everything about scaling Google Ads, Native and Yahoo and you’re looking to challenge your performance skills? Did a small inside voice say "Yes"? Then we're looking for you!  

You’ll become part of Loop’s expansion team, and will become responsible for paid performance marketing in the Japanese market, together with a paid social marketer. You will be in charge of Google ads (search, shopping, YouTube, Display) and Yahoo. Within these channels, you will design new funnels, A/B test advertising or automate your scaling, you’re in the lead.  

Loop's horizon is expanding. We are pushing the boundaries of e-commerce performance with our international approach. Together with a top-notch team of highly driven performance marketers, we're aiming to become the first, 1 billion in value, unicorn in Belgium within our niche. And yes, we want you to make that happen! You'll join Loop’s expansion team, being one of the first colleagues based in Japan. You’ll work closely with the go to market specialist for Japan, and with Loop’s performance marketing team, a strong squad of e-commerce experts that design, analyse and scale highly performing funnels across multiple channels. We expect you to take ownership of your own ideas, campaigns, and/or channels, to come up with a strong strategy for Japan and making sure it gets implemented in an efficient way. For the latter, you will closely work with and manage multiple agencies to achieve max. performance. 

Objective: Your goal is to scale paid search revenue in Japan, by building performing funnels and scaling them. Japan is one of the newest core markets for Loop, and it’s time to speed up our efforts in Japan, by hiring a kick-ass team!  

Sidenote: You're the one with the ideas and will be facilitating the roll-out of tests & campaigns. We will have local copywriters and designers ready at your disposal. You're a T-Shaped marketer with an advanced knowledge in Paid Search, Native, YouTube, SEO and CRO.  

Why do we need you: We have scaled Japan to a decent level (€ 1M per quarter), but our ambition is to triple this quarterly revenue, in order to do so, we need the right experts in the right place (JP). You will work together with the expansion and performance team, to find always-on funnels to that allow Loop to scale paid search revenue in Japan. You will roll out experiments at scale and move profitable funnels to always-on campaigns that contribute to a stable revenue at a profitable ROAS.  

Key Responsibilities:

• Build a strategy per use case and product to further optimize Google Ads 
• Setup a lot of experiments and find out what works (and what doesn’t) 
• Organize a break-through growth track for Youtube, Display & Native Advertising. 
• Create and/or brief landing pages (CRO), set up AB tests, and ensure effective results. 
• Brief our performance agency on setting up experiments and monitoring implementation. 

What We Expect from You:

• Fluency in Japanese and English.  
• Educate yourself constantly to understand our value proposition to various target audiences.  
• Learn from Loop’s best practices in other countries and localize relevant ones in Japan. 
• Create a smooth workflow for yourself and the agencies you will be managing.  
• Look for channel insights beyond simple data analysis and develop paid search strategy.  
• Always look for further optimization/scalability/automation, never accept the status quo.

Embark on a journey with us where your dedication to growth and innovation allows Loop to become the unrivaled market leader. Together, let's shape a future where our brand not only grows but thrives in the hearts and minds of our Japanese consumers.