Marketing Database Analyst
At Truckstop, we have transformed the entire freight-moving lifecycle with our SaaS solutions. From freight matching to payments and everything in between, we are the trusted partner for carriers, brokers, and shippers alike. We lead this industry forward with our One Team mindset committing to principles such as assume positive intent, have each other’s back, and be your authentic self. Our drive for greatness produces high expectations, yet our regard for humans is even higher. Join a team of brilliant minds and generous hearts who care deeply about other's success.
Position Summary:
The Marketing Database Analyst will own all marketing and customer data across the organization. This includes ensuring the data currently in the database is clean and free of duplicates as well as adding new data from both internal and external sources. The analyst will also analyze the data to identify trends, patterns, and insights that can be used to improve marketing strategies and campaigns.
Essential Job Functions:
- Collecting and importing data from various sources into the marketing databases including Salesforce and Marketing Cloud.
- Cleaning and validating data to ensure its accuracy and completeness.
- Oversee data hygiene and governance across all marketing platforms.
- Organizing and structuring data in a way that allows for easy analysis and reporting.
- Conduct regular data audits to identify and correct any errors or inconsistencies.
- Analyzing data to identify trends, patterns, and insights that can be used to improve marketing strategies and campaigns.
- Creating and running reports to track and measure marketing performance.
- Manage Salesforce lead uploads and lead queues.
- Work with Marketing Partners to provide them with segmented lists for strategic email campaigns as well as consolidate, analyze, and provide insights on these campaigns.
- Staying up-to-date with industry trends and best practices in database management and analysis.
- Ad hoc data-related projects.
Position Requirements:
- Bachelor’s degree in marketing or related field or equivalent professional experience.
- 3+ years of previous database management experience.
- Prior Salesforce experience.
- Salesforce Admin a plus.
- Expert-level Excel user.
- Experience with Pardot, Marketo, Marketing Cloud or similar a plus.
- Experience with deduplication tools.
At Truckstop we are dedicated to creating a workplace that is equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for a yearly bonus. Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity as well as business considerations.
The anticipated base pay range for this position is :
$70,000—$85,000 USD
The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the employee.
Truckstop provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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