Overview

Want to help lead transformational channel marketing and consumer experience strategy for a Fortune 200 Company with iconic brands? If you have a bachelor's degree along with seven plus years of relevant brand/performance marketing experience, we want to speak with you! We are currently looking for a Marketing Activations Sr. Manager in Richmond, VA, but are open to a remote working arrangement.

What you will be doing:

• Lead Enterprise-wide marketing strategies across multiple owned and paid channels including Loyalty, Direct Mail, SMS/RMM, Content Strategy, Paid Digital Channels and Events/Experiential.
• Lead a team of channel marketers in the development of test strategies to deliver against enterprise learning objectives and unlock insights that inform data-based channel optimization.
• Accountable for leading team in defining optimal rollout plans and Go-To-Market strategies for new products.
• Accountable for handling Enterprise-wide channels budget.
• Influence across the organization to drive channel automation that will deliver triggered communications based on consumer behavior and aligned to prioritized business goals.
• Ability to inspire team to generate impactful creative that delights consumers.
• Lead team (internal and with agency partners) to transform ways of working and processes to meet needs of an evolving marketing ecosystem.
• Lead and mentor an integrated marketing team to be successful marketers who reach their fullest potential and grow in their careers.

We want you to have:

• Bachelor's degree in Business, Marketing, or comparable field
• 7+ years of relevant brand/performance marketing experience
• 3+ years' experience as a confirmed people leader with experience developing and using the capabilities of successful teams.
• Experience driving employee adoption of change, focusing on equipping people to adopt and transform processes, systems, and technology.
• Experience as a strategic thinker-someone who can work backwards from destination state and map out the landmarks to get there; able to connect tactical delivery work to longer-term objectives.
• Background running multiple marketing channels and optimizing channel performance based on data.
• A solid results orientation, with a clear focus on achieving measurable short-term and long-term goals.
• Deep understanding of the marketing technology landscape - capabilities, tools, platforms, suppliers, emerging trends, key challenges.
• Background working in an agile planning and delivery environment, with an ability to apply an iterative delivery mentality to planning and performing work.
• Familiarity with the key principles of project management, e.g., understands the relationship between scope, schedule, budget.
• Proven ability to create a project plan and influence strategy with business partners, both with and without authority
• A growth mindset to find better ways of working and grit to persevere despite changes and challenges.

People Leader Expectations

In this role, you are responsible for leading a team. People Leaders play a fundamental role in bringing Altria's Employment Brand to life and creating an exceptional employee experience. As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team. Some examples of specific responsibilities aligned to People Leader expectations include:

• Establish and effectively communicate Vision, strategies and how each employee's work aligns
• Identify, select, develop and allocate skills, behaviors and talent needed to meet business needs
• Embrace diverse perspectives, appreciate differences and foster a culture of inclusion
• Build trusting relationships by being authentic, transparent and providing radical candor

Sponsorship

Immigration Sponsorship is not available for this role.

Total Rewards

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $124,900.00 - $190,450.00 / annually.

We deliver a market-competitive, equitable pay with a Total Reward program that includes:

• Annual performance incentive based on individual and company performance
• Competitive Medical, Dental, and Vision insurance to support you and your loved ones
• Flexible Work Environment to include vacation and generous holidays
• Deferred Profit-Sharing Plan (401K) with matching contributions on day 1, including a yearly company contribution
• Paid Paternity and Maternity Leave
• Employee Recognition Awards
• Student Loan Assistance
• To learn more about How to Support you and your Loved Ones, Work-Life Balance, and Invest into your Future, visit our additional benefits at Benefits (altria.com)

Company Overview

Altria is a Fortune 200 company that has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond Smoking™, leading the way in moving adult smokersaway from cigarettes by taking action to transition millions to potentially less harmful choices. At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and ourshareholders. Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, on!, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group. Learn more about Altria's products and operating companies by visiting www.altria.com . Learn more about Altria at www.altria.com and follow us on LinkedIn