Director of Marketing & SDR Operations
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
SPECIAL NOTE: You MUST be currently located or willing to relocate to the San Francisco Bay Area hub location to be considered for this position
How you can help make a better world of work
As the Director of Marketing and SDR Operations, you will play a critical role in shaping the future of our marketing and sales development(sdr) organization and ensuring that we are operating at peak efficiency and effectiveness. The ideal candidate will have experience with marketing and sdr data, process, and technology, with previous experience leading marketing/sdr operations and/or analytics. This is a people leader role, with great emphasis on people growth and engagement focus.
You will…
- Work closely with our Marketing/SDR leadership team to drive more leads and pipeline; help optimize marketing funnel and account-based strategies
- Partner with Revenue Operations to improve our GTM strategy, improve conversion; provide insights to Marketing and Sales organization
- Support the marketing/sdr planning process, including planning cadence and period review of marketing/sdr activities across teams
- Manage, analyze, and summarize the weekly Top of Funnel Forecast
- Work with the Product team on having product usage inform better marketing to our customers
- Lead annual target setting process, setting goals and benchmarks to marketing/sdr teams.
- Lead marketing/sdr performance, defining KPIs/OKRs, and implementing measurement systems
- Build processes and strategies and lead projects that will improve marketing/sdr productivity
- Define standard reporting and dashboards to provide visibility into business performance, analytics, and ROI.
- Lead cadence and rhythm of the business, keeping all teams on track towards reaching marketing/sdr goals.
- Monitor the success of marketing programs, campaigns, and strategic activities
- Stay up-to-date with industry trends and best practices to ensure that the company’s marketing/sdr efforts are cutting-edge
You have …
- 7+ years of experience in leading marketing and/or SDR operations, preferably in the SaaS or technology industry
- Proven track record of developing and implementing successful marketing/sdr operations strategies.
- Expertise in marketing/sdr automation and technology solutions.
- Advanced understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, adtech, and martech
- Excellent at improving workflow and processes for Inbound and Outbound opportunities conversion optimisation
- Hands on experience with reporting, analyzing and optimizing campaigns at scale.
- Marketing expertise in digital/social media marketing, A/B testing, Google Analytics, Hubspot, Gong, Outreach, 6Sense, Salesforce / Salesforce Marketing cloud.
- Practical experience with BI platforms (e.g. Tableau, Power BI, Looker)
- Excellent communication and presentation skills with the ability to influence and persuade stakeholders.
- Proven leadership and team management skills.
- Bachelor's degree in Marketing, Business, or a related field.
You are…
- Detail oriented, organized and have an eye for detail particularly in the context of building complicated business systems and seeing longer term implications of certain decisions.
- A people leader and team player who builds trusted relationships across various departments in a business
- Proactive in identifying areas of opportunities to gain efficiencies.
- Passionate about working with a talented and energizing group of Marketing/SDR ops and Rev Ops professionals
We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.
In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
US Salary Range
$187,500—$266,000 USD
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.