Open Music is a non-profit initiative of the Berklee Institute for Creative Entrepreneurship (BerkleeICE) as well as a number of leading academic institutions, music and media industry organizations, creators, technologists, entrepreneurs, and policy experts who love and value music. The aim is to create an open protocol for uniform identification of music creators and rights holders across the industry. Open Music believes new technologies can be applied to radically simplify the way music rights owners are identified and compensated, resulting in sustainable business models for artists, entrepreneurs, and music businesses alike. Over 190 companies have joined Open Music including Universal Music, Sony, Warner Music, YouTube, Spotify, Pandora, Soundcloud, SiriusXM, Sound Exchange, Alibaba, Harry Fox, DDEX, Netflix, Viacom, Intel, Red Bull Media House, PROs like GEMA, SACEM, SOCAN, SESAC, many publishers and many, many others.