Brand identity is important for every company, especially if a business offers services in multiple industries. To create a better distinction from its insurance offerings, Generali Global Assistance announced Tuesday it is rebranding its cybersecurity unit as Iris Powered by Generali, “Iris” for short. The company also announced the relocation of its global headquarters from Bethesda to the West End of D.C.
Iris is a B2B2C identity and cyber protection company owned by Generali that offers 24/7 support and monitoring services. Iris allows businesses to offer comprehensive, round-the-clock identity security solutions. If a customer is attacked, Iris professionals are just a call away to help remove malicious software, recover data and restore internet security. The platform also features continuous monitoring and easy to access security reports.
“We are happy for members of the Iris team as they grow their reputation and standing as one of the top identity and cybersecurity protection solutions. This name change will help distinguish their unique offerings from the other insurance and assistance services that we offer,” Generali CEO Chris Carnicelli said in a statement. “It’s even better that they'll be able to undertake this journey in a new office as they look to further establish their foothold in the region.”
The new headquarters, located inside the World Wildlife Fund building, has a capacity of over 200 employees and is conducive to hybrid working. Currently, the new office houses about 100 full-time employees across the company’s marketing, business development and resolutions teams who work half of the time in office and the other half of the time remotely, the company told Built In. It plans to add additional talent in product, technology and account management departments.
Perks aplenty will be awaiting those new hires. The company offers electric desks that can easily convert from standing to sitting positions, an open kitchen cafe with live Hulu and foosball, a privacy room, and even company-sponsored Meta virtual reality headsets to help the team unwind, the company said. The office also offers a “bio filter” at its entrance and additional HEPA filters throughout the space to help protect employees’ health.
“Our new office will be a great place to start our journey as Iris Powered by Generali, especially as we continually look to enhance our offerings and accelerate our global expansion,” Iris CEO Paige Schaffer said in a statement. “We will continue providing the same great service our customers are already used to while continuing to grow under this new brand.”