The marketing industry touches every corner of the globe, with businesses of all sizes and types needing to build a strong brand identity and connect with consumers. That’s true in Australia where ad spending is expected to continue its upward trajectory. These digital marketing companies in Melbourne specialize in services for social media, creative development, reputation management, web design, lead generation and other strategic areas.
Top Digital Marketing Companies in Melbourne
- Icon Agency
- Emote Digital
- The Walk Agency
- Megaphone
- Salt & Fuessel
Digital Marketing Companies in Melbourne
Gleam.io is a growth marketing platform that helps businesses focus on actions, such as gaining an email subscriber, social media like or mention via hashtag. Headquartered in Melbourne, the company is trusted by 3,000 paying customers and has 100,000 active business users.
Ogilvy Australia is a branch of Ogilvy, an integrated creative network, specializing in creating experiences, design and communications. The company’s business model centers around five “borderless” disciplines — advertising, public relations, experience, consulting and health — encouraging collaboration across over 120 offices in nearly 90 countries.
Since its founding in 1969, Epsilon has leveraged its services to help marketers from the world’s leading brands personalize experiences for millions of consumers. The company processes over 400 billion consumer actions each day and holds several patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.
MiQ Digital is a marketing intelligence company providing programmatic marketing campaigns while also boosting data science and analytics capabilities. Its product includes AiQ, which allows users to collect data points from multiple sources to provide business insights, enabling them to visualize and build reports from the data, among other features.
King Kong is an ROI-driven digital marketing agency that aims to help its clients increase profitability by driving website traffic, improving conversion rates and implementing the latest strategies for growth. The company’s portfolio includes some of Australia’s largest brands, as well as small businesses and “solopreneurs.”
From enabling sports to better collect and manage their data, to applying it to power better fan engagement, Genius Sports’ technology was designed to enhance more than 700 sports, betting and media partners worldwide. Founded in 2001, the company is now one of the world’s largest sports technology companies with over 1,800 employees and 13 offices.
Established in 2008 as part of the ASX-listed ARQ Group, WME Australia is a digital marketing agency that helps businesses expand their online presence. The company is headquartered in Melbourne near South Warf and boasts a small team of under 40 employees.
Now a part of Woolworths Group, MyDeal is an Australian-based online marketplace that provides customers with affordable products from leading retailers. In doing so, the company prioritizes product safety and does not allow products that have been recalled, that could be harmful to customers or are banned by the Australian Competition and Consumer Commission.
The Walk Agency works across the digital marketing ecosystem, focusing on B2B, B2C, acquisition, development, retention and win-back. Its core emphasis is on storytelling, which it accomplishes through crafting identity, establishing emotional connections, building trust and simplifying information so that the customer or user engages authentically with the product or brand.
Indicia Worldwide combines data and technology with production and procurement to improve marketing performance and efficiencies, enabling its clients to deliver more engaging, cost-effective and sustainable customer experiences. Headquartered in Bristol, England, the company also has offices in London, Edinburgh and Melbourne.
Founded in 1901 in Tokyo, Japan, and now present in 120 countries, Dentsu is an advertising and public relations company that aims to help clients drive growth and transformation. Its suite of services includes media planning and buying, brand tracking, content creation, sports marketing and more.
Megaphone is an Australian-owned strategic digital marketing agency that provides ROI-driven services across several channels, including Google Ads, TikTok and other social media platforms, as well as lead generation. Megaphone works with clients to increase conversion rates, raise ROA, lower CPA, increase leads and traffic, all while aiming to improving total revenue for their brands and businesses.
Founded in Melbourne in 2010, Lexer’s customer data platform seeks to help retailers understand and improve the customer experience and drive sales. Used by a range of brands like Rare Beauty, Sur La Table and True Religion, the company claims to be the only customer data and experience platform, or CDXP, to support all customer touchpoints.
The IntelligenceBank platform helps marketing teams get brand and legal-approved content out the door faster through digital asset management, briefs and campaign workflows, proofing and markup tools, creative templates, disclaimer engines, online brand portals and reporting tools that work together to simplify and automate brand, creative and marketing processes. IntelligenceBank is used by over 400 brands with 800,000 users in 55 countries.
Emote Digital, a design and marketing firm, built its business and brand in the pre-digital era. Now fully transitioned into the digital space, Emote offers strategy, search, social, content and creative services across all digital platforms and advertising channels.
Salt & Fuessel offers website design and digital marketing services, launching campaigns and organic marketing on all social media channels as well as Google Ads, Shopify and email. It serves the franchise, retail, education, storage and automotive industries, working with clients like Suzuki to tell brand stories.
Icon Agency offers a full suite of digital marketing services, from in-house creative to PR and communications. Specializing in services like behavior change methodology, reputation management and production services, the company is Australian owned and operated and has been in business since 2002.
Merkle is a data-driven customer experience management company that partners with Fortune 1,000 companies and nonprofit organizations, such as Dell, Samsung, American Cancer Society and Habitat for Humanity, to build and maximize the value of their customer portfolios. With 10,000 team members in more than 50 offices around the world, the company continues to grow, reporting a 2019 net revenue of $1.1 billion.
JOY IT Solutions specializes in helping businesses streamline their digital operations across industries like finance, insurance, telecommunications and retail by offering tools like Joy-PIM to manage and share product catalogs in real time. Since its inception in 2015, the company has grown to a team of nearly 200 employees and four offices around the world.
Experian is a multinational information services company that analyzes and processes vast amounts of consumer data to help businesses make smarter decisions, lenders lend more responsibly, and organizations prevent identity fraud and crime. Its marketing intelligence solutions help businesses identify and target specific audiences while also personalizing messaging. Along with Equifax and TransUnion, it’s one of the “Big Three” credit reporting agencies, with a presence in North America, Europe and Australia.
