Marketing Plan - Write The Perfect Plan: SOSTAC® framework

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Topic:

Write The Perfect Plan: SOSTAC® framework - presented by SOSTAC® Author & Speaker, PR Smith

What You'll Learn:

How to write The Perfect Plan (using PR Smith's SOSTAC® Planning framework)
The importance of the Situation Analysis in your plan + .
Strategy is the smallest part of the plan, yet, most important, part of the plan
The key components of strategy
You will also be able to have a mature discussion about other people's plans.
NB This short course shows you the components of a plan and how they fit together. It DOES NOT include examples of plans.

Requirements:

No Prerequisites

Description:

Learn how to write the perfect plan in 4 minutes, then perfect it in approximately one hour. 8 other short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Chartered Institute of Marketing's Centenary Poll and has since been adopted by Linkedin, KPMG, hundreds of start-ups and thousands of professionals across the world. Here it is presented by the original author of SOSTAC® Planning and founder of the official SOSTAC Portal, PR Smith.

The 6 sections in a SOSTAC® Plan are easy to remember.

Situation Analysis (where are we now);
Objectives (where are we going)
Strategy (how do we get there?)
Tactics (the details of strategy)
Action (how do we ensure excellent execution of the plan)
Control (how do we know we are getting there - what metrics should we watch?)

NB This very short course DOES NOT include sample plans. Instead, author, PR Smith spends time showing you how to write the perfect plan, what the 6 key sections of great plans are, what these 6 sections must include, and how they all fit together in an easy-to-remember way.

TEDxTalk speaker, author & adviser, PR Smith brings this unique planning framework to life in a colourful, fast-moving, easy-to-remember way. By the end of this course, you will know the structure you need to write the perfect plan. You can perfect it thereafter. In fact, once you have taken this course, you will be able to immediately sign up for the separate SOSTAC® Certified Planner course & certificate (approved by the UK CPD Standards Office). Please note we try to keep this course to 60 mins max. We do not include case studies and templates instead we give you some short punchy video lectures and one or two small documents about more resources - at the very last lecture.

Who this course is for:

Anyone who wants to learn How To Write Great Plans
Professionals: Managers, Marketers plus students of Business / Marketing
This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith's ® Guide to your Perfect Plan, (books) then you won't really get anything new or extra in this course. It's just me talking you through the same material with some interesting slides.

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Certifications

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Digital Marketing Accelerator

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer.

What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
Execute marketing strategy that’s powered by data and customer insight.
Measure and optimize performance for campaign success using Google Analytics.
Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.