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Marketing Fundamentals: Marketing Strategy & Marketing Plan!

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Learn the importance of Marketing, What are Marketing Concepts, Marketing Strategy and Marketing Plan


What You'll Learn:

  • How to write The Perfect Plan (using PR Smith's SOSTAC® Planning framework)

  • The importance of the Situation Analysis in your plan + .

  • Strategy is the smallest part of the plan, yet, most important, part of the plan

  • The key components of strategy

  • You will also be able to have a mature discussion about other people's plans.

  • NB This short course shows you the components of a plan and how they fit together. It DOES NOT include examples of plans.



No prerequisites 



Each company has a marketing department that help them developing their Business, but what is Marketing?

The first few words that usually pop into a person's head are marketing equals sales!

Well, Any business activity needs Marketing because it helps to understand customers and Satisfy them. In contreparty achieving greater Sales!

Marketing is not just personal selling or even just advertising, most people define marketing in a very limited way!

Marketing and sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small businesses, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the business grows, the roles and responsibilities become more specialized.

When considering marketing vs. sales the important thing for any business owner is to ensure that you are considering both aspects of your overall sales and marketing cycle. With many businesses, marketing and sales are both managed by the same department or even the same individuals due to the fact that they need to be closely related. For example, sales strategies need to incorporate the same messaging as the marketing messages in order to be effective and maximize the chances of successfully making a sale. Focusing on both the 'pull' and the 'push' effectively will ensure that your business is positioned to succeed.
Marketing is actually including activities such as public relations, sales promotion, advertising and many other functions,that improves as well other Business activities and increase Sales of Company.

Who is this Class For?

-New Owner of Small business and still don't know much about Marketing!
-Social Media Marketers but still want to learn traditional Marketing!
-Anyone interested to learn marketing from scratch!

What we will Learn?

1- On the first three videos we will see an introduction! what is Marketing? what's the different between Marketing and Sales? and some key concepts!

2- Next we would know how to understand consumers and factors you should focus on.

3- Planing a Marketing strategy: Segmentation Targeting and Positioning !

4- Finally developing a Marketing mix 4P and their 4Ps strategies.
Let's develop our Business and get greater sales! Enroll now!


Who this course is for:

Anyone interested about learning Marketing from scratch!


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Certifications related to Marketing Plan or Marketing Operations or Inbound Marketing

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 


What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

  • Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
  • Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
  • Execute marketing strategy that’s powered by data and customer insight.
  • Measure and optimize performance for campaign success using Google Analytics.
  • Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly


General Assembly

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