The VP of Paid Media oversees customer acquisition for an ecommerce business, manages a multi-million dollar marketing budget, and develops a testing strategy across various channels. This role requires creative leadership, strategic decision-making, and partnership with analytics and lifecycle teams to maximize customer lifetime value.

The CRO Manager will manage and enhance eCommerce funnel conversion points, conducting KPI tracking and analysis, A/B testing, and collaborating with various departments to optimize user insights related to conversion. This role contributes significantly to the company's digital transformation and long-term monetization strategy.