Own and optimize the end-to-end conversion funnel from first touch to paid subscription. Lead a high-tempo experimentation roadmap, analyze funnel and retention metrics in Mixpanel, write dev-ready specs, run pricing/paywall tests, iterate quickly with engineers and designers, and conduct Gen-Z customer discovery to drive revenue and retention.

Lead global marketing for Gen Z students and B2B brand partners. Define brand voice, run scrappy experiential growth campaigns, build a hybrid team of contractors and ambassadors, support Sales with data-driven commercial assets, and scale community and ambassador programs using AI and lean systems.