Lead PLTW’s paid media and industry advertising strategy to drive demand across K–12. Own media planning, audience targeting, budget allocation, measurement frameworks, testing, cross-channel campaign execution, vendor management, and performance optimization to improve engagement and business outcomes.

Manage the full proposal lifecycle: identify opportunities, qualify bids, coordinate cross-functional proposal development, maintain vendor registrations and compliance documentation, track outcomes, support contract implementation and renewals, and recommend process improvements to increase win rates.