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The Senior Demand Planner develops demand forecasts, manages inventory KPIs, leads category planning strategies, and mentors junior planners while driving cross-functional alignment.

Lead planning, coordination, and execution of digital initiatives from intake through launch; manage timelines, resources, dependencies, risks, and cross-functional communication; facilitate Agile ceremonies; coach and develop team members; maintain project documentation, dashboards, and delivery governance; improve delivery processes and team capacity to drive measurable business outcomes.

Lead product strategy and roadmap for the to-the-trade website, drive discovery through delivery, prioritize features via research and analytics, partner cross-functionally with design, engineering, and business stakeholders, define requirements and success metrics, and continuously optimize customer experience and business outcomes.