Develops and owns global franchise marketing plans for entertainment brands, including social, paid media, creator, influencer, and retail promotional campaigns. Manages agencies, freelancers, creators, campaign calendars, asset approvals, and direct reports. Collaborates cross-functionally to maintain brand alignment, monitors KPIs, optimizes campaigns, and delivers audience and performance insights through regular reporting.

Execute and optimize paid digital media campaigns across YouTube, social, search and FAST/AVOD platforms. Collaborate with sales, content and product teams to develop media strategies, manage budgets, ensure creative compliance, analyze performance, generate reports, and provide recommendations to meet KPIs and drive audience growth for owned and client campaigns.

Serve as day-to-day client contact and sales support for Media Solutions: prepare sales collateral, prospect using HubSpot/Winmo, coordinate campaign delivery and reporting, triage Sales Directors' requests, and collaborate cross-functionally to drive new business and ensure smooth campaign execution.