Lead end-to-end social media and video strategy to drive patient acquisition. Coach providers on-camera, create and edit short-form video, manage influencer partnerships, track performance, maintain footage library, handle community and review management, and keep content on-trend in a fast-growing startup environment.

Lead and scale Bluebird Kids Health's events channel to drive new patient acquisition. Build, test, and optimize owned and community events; develop playbooks, training, and KPIs; manage and coach Community Outreach Coordinators; spend significant time in the field engaging families and partners; analyze performance and iterate for growth.