The Demand Generation Specialist is responsible for planning and executing multi-channel campaigns to generate and nurture leads. You will use inbound and outbound strategies, manage paid media, optimize SEO, and collaborate with sales and marketing teams to align efforts and drive growth. Additionally, you will analyze campaign performance and contribute to strategies for high-value accounts through Account-Based Marketing.

As a Marketing Operations Manager, you will optimize the marketing tech stack, manage lead generation and automation processes, and provide insights for data-driven decision-making to enhance customer acquisition and retention in a SaaS environment.