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Generate new mid-market business, prospect independently and through BDR leads, serve as a product specialist, manage qualified pipelines, conduct customer research, deliver demonstrations, meet sales metrics, and become a trusted advisor on Sprout Social’s platform and social media trends.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Lead Sprout's centralized Decision Analytics function to transform reporting into predictive, insight-driven decision-making. Set vision, operating model, and standards; manage managers, analysts, and data scientists across domain pods; partner with senior stakeholders; champion AI and ML integration; drive change management and build a high-impact analytics culture.

Lead design, build, and maintenance of FP&A workflows in Pigment, own data pipelines and integrations (NetSuite, Salesforce, HRIS), train finance partners, act as hands-on modeler, and drive AI adoption (Pigment AI agents, Claude) to improve budgeting, forecasting, and planning processes.