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You will develop and implement marketing strategies for 2K's PC and Console titles in Japan, focusing on engaging players and meeting sales objectives. Responsibilities include managing marketing campaigns, advertising, external communications, and utilizing the allocated budget effectively, while continuously analyzing and improving campaign performance.
The Mobile LiveOps Marketing Manager will engage with local game communities in Japan, formulate community strategies, manage content for social channels, and nurture relationships with influencers. The role requires data-driven decision-making and a solid understanding of community sentiment to enhance player experiences and improve games.
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