Kapwing is looking for a skilled YouTube video creator to take strategic ownership of our YouTube channel.
Salary: $70,000 — $100,000
The @Kapwing YouTube channel has over 200,000 subscribers and reaches a diverse global audience of creators, from social media teams and students to marketing professionals and businesses. We’re looking to bring on a talented Content Strategist to lead the channel’s next phase of creative direction.
Our mission is to empower modern storytellers through content that is educational, inspiring, and entertaining.
This is a full-time role reporting to the Head of Content. The position is based in San Francisco and follows a hybrid schedule of two days in the office and three days remote each week. We are also open to fully remote candidates based in New York.
To apply, submit your CV, a brief note on why you'd like to join Kapwing, and a short video task.
Responsibilities
Create and publish 1–3 high-quality full YouTube videos per week (tutorials, news, and edutainment)
Own the full production process: ideation, scripting, filming, editing, and publishing
Serve as an on-camera host and lead creator interviews
Optimize videos for growth through titles, thumbnails, SEO, and retention strategies
Collaborate with the content team and the CEO on content strategy, series
Identify and capitalize on viral trends, formats, and new video storytelling opportunities
Repurpose content across platforms (TikTok, Instagram, landing pages)
Become a Kapwing product expert, collaborating with product managers to ensure our product remains best in clas
Who You Are
A creator at heart — you’ve built or contributed to a YouTube channel with 1,000+ subs
Comfortable and confident on camera
Skilled in video editing and storytelling
Obsessed with creator trends and video storytelling
Highly independent — you can take an idea from concept to publication
Strong communicator who can connect with creators, partners, and users
Requirements
2+ years of experience creating and editing YouTube content
Experience appearing on camera in video content
Strong understanding of YouTube content formats and audience behavior
Experience writing high-performing titles and designing thumbnails
Passion for AI tools like ChatGPT, Premiere, and Kapwing
Familiarity with YouTube Studio analytics
Experience working at a tech company (desired)
Interview Process
Length: 30 seconds — 120 seconds
- On-camera: For this video submission, you must present to the camera
Tone: Review the Kapwing YouTube channel and mimic our current tone of voice and style
Goal: Transform the long-form article into a short, punchy video that is informative and genuinely useful, while also being engaging, fast-paced, and well-suited to YouTube Shorts.
Originality: A clear, fresh idea rather than a generic recap.
Audience awareness: Strong understanding of what would catch attention and provide value to Kapwing’s audience
Hook and structure: A compelling opening, clear pacing, and a format that holds attention through the end
Editing quality: Strong visual execution, timing, captions, music/sound design, and overall polish
Platform fluency: Content that feels native to YouTube Shorts rather than repurposed from another platform
Brand fit: A concept that aligns with Kapwing’s voice, product, and creator-focused positioning
As part of your application, you are required to make one original YouTube Short using this article: Best AI Video Models of Realistic Animals. If we choose to publish your video on the Kapwing YouTube channel, you will receive a $100 payment regardless of whether you advance in the interview.
Video Task
Review the article and develop your own creative angle for turning it into a YouTube Short. You’ll choose the concept, framing, and title.
The article is information-dense, so we’re looking for strong editorial judgment: identify what’s most important, shape it into a short-form story, and make it engaging for a YouTube Shorts audience. The article also includes media assets you’re welcome to use in your video.
Video Submission Guidelines
We are evaluating submissions based on originality, creative judgment, audience awareness, editorial instincts, and editing quality. We are especially interested in ideas that feel native to YouTube and aligned with Kapwing’s brand and product. You should use the article as a source of key points and adapt them into an engaging YouTube video, not simply read it word for word.
About Kapwing
Kapwing is a collaborative, online content creation platform and AI video editor used by over 10 million creators worldwide. We help teams create better content faster with powerful, accessible tools for video editing, subtitling, resizing, and more.
You can read the full job description here.
What We Do
Video editing is the final frontier of software tools moving to the cloud. We're making the next generation of modern creators tools to enable everyone to share their story online. Join us at Kapwing on our mission to make content creation fast, accessible, and collaborative. Everyone is a creator. The problem, however, is that today's tools get in the way of expressing our creativity fully. Especially when it comes to video, the gap between an idea and a video is wide enough that it's hard to even start. Our mission at Kapwing is to make content creation easier and more accessible. Our main product, Kapwing Studio, is an online video editor that is both powerful and easy to use. Millions of creators every month choose Kapwing to tell their story and bring their ideas to life. Our vision is to build a modern video editing platform that serves as the go-to tool for anyone creating video for Youtube, social media, or work. Being in the browser allows us to turn video editing, a traditionally heavyweight, time consuming workflow, into a joyful, collaborative, and fully-featured experience. We believe that we can use technology to augment the video editing and content creation experience, and we've already started on this path with a wide array of templates, applications of artificial intelligence, and new pipelines for exporting and video processing. While software is the core of our product, being creative is the core of our work. Every team at Kapwing, from engineering to content to customer success, values trying new things, moving quickly, and helping creators in new ways. Join us on our journey to democratize creative tools and invent the future stack of video creation.
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