Kapwing is looking for a skilled YouTube video creator to take strategic ownership of our YouTube channel.
The @Kapwing YouTube channel has over 200,000 subscribers and reaches a diverse global audience of creators, from social media teams and students to marketing professionals and businesses. We’re looking to bring on a talented Content Strategist to lead the channel’s next phase of creative direction.
Our mission on YouTube is to empower modern storytellers through videos that are educational, inspiring, and entertaining.
This is a full-time role reporting to the Head of Content. The position is based in San Francisco and follows a hybrid schedule of two days in the office and three days remote each week. We are also open to fully remote candidates based in New York.
To apply, submit your CV and a brief note on why you'd like to join Kapwing.
Responsibilities
Create and publish 1–3 high-quality full YouTube videos per week (tutorials, news, and edutainment)
Own the full production process: ideation, scripting, filming, editing, and publishing
Serve as an on-camera host and lead creator interviews
Optimize videos for growth through titles, thumbnails, SEO, and retention strategies
Collaborate with the content team and the CEO on content strategy, series
Identify and capitalize on viral trends, formats, and new video storytelling opportunities
Repurpose content across platforms (TikTok, Instagram, landing pages)
Become a Kapwing product expert, collaborating with product managers to ensure our product remains best in clas
Who You Are
A creator at heart — you’ve built or contributed to a YouTube channel with 1,000+ subs
Comfortable and confident on camera
Skilled in video editing and storytelling
Obsessed with creator trends and video storytelling
Highly independent — you can take an idea from concept to publication
Strong communicator who can connect with creators, partners, and users
Requirements
Experience creating and editing YouTube content, including on-camera content
Strong understanding of YouTube content formats and audience behavior
Experience writing video titles and designing video thumbnails
Passion for AI tools like ChatGPT, Premiere, and Kapwing
Skills Required
- 2+ years of experience creating and editing YouTube content
- Experience appearing on camera in video content
- Strong understanding of YouTube content formats and audience behavior
- Experience writing high-performing titles and designing thumbnails
- Passion for AI tools like ChatGPT, Premiere, and Kapwing
- Familiarity with YouTube Studio analytics
- Experience working at a tech company
What We Do
Video editing is the final frontier of software tools moving to the cloud. We're making the next generation of modern creators tools to enable everyone to share their story online. Join us at Kapwing on our mission to make content creation fast, accessible, and collaborative. Everyone is a creator. The problem, however, is that today's tools get in the way of expressing our creativity fully. Especially when it comes to video, the gap between an idea and a video is wide enough that it's hard to even start. Our mission at Kapwing is to make content creation easier and more accessible. Our main product, Kapwing Studio, is an online video editor that is both powerful and easy to use. Millions of creators every month choose Kapwing to tell their story and bring their ideas to life. Our vision is to build a modern video editing platform that serves as the go-to tool for anyone creating video for Youtube, social media, or work. Being in the browser allows us to turn video editing, a traditionally heavyweight, time consuming workflow, into a joyful, collaborative, and fully-featured experience. We believe that we can use technology to augment the video editing and content creation experience, and we've already started on this path with a wide array of templates, applications of artificial intelligence, and new pipelines for exporting and video processing. While software is the core of our product, being creative is the core of our work. Every team at Kapwing, from engineering to content to customer success, values trying new things, moving quickly, and helping creators in new ways. Join us on our journey to democratize creative tools and invent the future stack of video creation.
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