The Role
The Social Media Manager will enhance Token Metrics' presence on X/Twitter by creating engaging content, interacting with the community, and analyzing performance metrics.
Summary Generated by Built In
Token Metrics is seeking a dynamic X/Twitter Social Media Manager – X (formerly Twitter) to drive engagement, community building, and brand storytelling on one of the fastest-moving platforms. You’ll help shape the voice of Token Metrics to a global audience of crypto traders, investors, and enthusiasts.
Job PurposeThe Social Media Manager will own and grow our presence on X/Twitter by creating high-impact, on-brand content, engaging with our community, and leveraging platform trends to boost visibility. Your work will directly contribute to increased user engagement, thought leadership positioning, and awareness across the crypto and fintech space.
Key Responsibilities
- Develop and execute a comprehensive X/Twitter content strategy.
- Create original tweets, threads, and content in real time to ride trends and crypto news cycles.
- Monitor and engage with our community, influencers, and key voices in the industry.
- Collaborate with internal stakeholders (marketing, product, research) to align messaging.
- Analyze metrics and optimize content performance weekly.
- Establish a distinct, authentic brand voice that resonates with the crypto community.
Required Skills and Qualifications
- 3+ years of social media experience, with a strong focus on X/Twitter.
- Demonstrated deep knowledge of crypto or trading.Exceptional writing skills and meme fluency.
- Experience using tools like Sprout Social, Hootsuite, or X Pro.
- Strong understanding of analytics and KPIs for social success.
- Ability to think fast, adapt, and execute in real time, which includes detailed posts on trends daily.
Preferred Qualifications
- Experience in crypto, Web3, or financial services.
- Background in journalism, content creation, or community building.
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence-based crypto indices, rankings, and price predictions.
Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.
Top Skills
Hootsuite
Sprout Social
X Pro
X/Twitter
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The Company
What We Do
Token Metrics is a cryptocurrency investment research platform that’s driven by machine learning and artificial intelligence. The company was founded by Ian Balina in 2017 as he traded his way from $20,000 to more than $5 million, logging all his trades in a public-facing spreadsheet that drew more than a million unique visitors per month. Ian’s Moneyball-style approach to crypto investing now forms the basis of the Token Metrics platform, which now helps thousands of customers around the world profitably play the crypto markets.
