As Content Strategist for JP Morgan Workplace Solutions, you will lead the development and execution of a unified content strategy that supports every stage of the marketing funnel —from initial brand awareness through to lead generation, client engagement, conversion, and retention. You will set the vision and direction for content across all formats and channels, including video, podcasts, webinars, blogs, and more. You will provide clear leadership to the content team, ensuring consistency, quality, and impact throughout the client journey. A key part of your role will be driving continuous optimization, leveraging analytics and measurement to maximize the effectiveness of all content initiatives. You are fluent in SEO and embed best practices in everything you deliver.
Key Responsibilities
- Provide strong leadership for the content team, setting clear goals, priorities, and standards for performance and quality.
- Design and implement a cohesive content strategy that drives results across the full marketing funnel.
- Oversee creation of content for all formats and channels: video, podcasts, webinars, blogs, whitepapers, newsletters, and more.
- Write and edit engaging copy for campaigns, product launches, digital platforms, and social media.
- Manage a content calendar and collaborate with stakeholders to align messaging and timing.
- Lead the measurement and analysis of content performance using tools such as Google Analytics, HubSpot, Dynamics, and social media analytics.
- Use data-driven insights to optimize content strategy, improve engagement, and maximize ROI.
- Develop and report on key content metrics, providing actionable recommendations for ongoing improvement.
- Ensure all content meets brand, tone, style, and compliance guidelines.
- Coordinate translation and localization as needed.
- Review and approve all outputs for quality and audience relevance.
About You
- You are an effective leader, able to inspire and direct a team to deliver high-quality content that moves prospects and clients through every stage of the funnel.
- You have a strong analytical mindset and are passionate about using data to measure, optimize, and demonstrate the impact of content.
- You’re a skilled copywriter, able to adapt messaging for different formats and audiences.
- You combine creativity with a process-driven approach and thrive in a fast-paced environment.
- You’re collaborative, organized, and comfortable working with cross-functional teams.
- You have a strong grasp of SEO and digital marketing best practices.
Requirements
- Proven experience in content strategy, copywriting, and content optimization for B2B marketing.
- Demonstrated leadership experience within a content or marketing team.
- Experience in content analytics, optimization, and reporting.
- Portfolio demonstrating work across multiple formats and channels.
- Experience managing content across the full marketing funnel.
- Strong organizational and project management skills.
- Experience with analytics and marketing platforms.
- Ability to work to deadlines and manage multiple priorities.
Skills Required
- Proven experience in content strategy, copywriting, and content optimization for B2B marketing
- Leadership experience within a content or marketing team
- Experience in content analytics, optimization, and reporting
- Portfolio demonstrating work across multiple content formats and channels
- Experience managing content across the full marketing funnel
- Strong organizational and project management skills
- Experience with analytics and marketing platforms
- Ability to work to deadlines and manage multiple priorities
JPMorganChase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.
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Healthcare Strength — Health coverage is considered comprehensive, including medical, dental, and vision, alongside wellness and mental health resources. Some locations add onsite health centers and related wellbeing support.
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Retirement Support — Retirement offerings include a 401(k)-type savings plan and related financial benefits, with options such as employee stock purchase participation. Financial planning resources are also highlighted to support long-term savings.
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Parental & Family Support — Paid parental leave of 16 weeks for birth or adoption is available for all parents. Child care and back-up child care resources further reinforce family support.
JPMorganChase Insights
What We Do
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.
Why Work With Us
Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.
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