WordPress Developer - Digital Growth

Role Overview

We are looking for a technically versatile WordPress Developer who goes beyond basic web development. This role sits at the intersection of web engineering, AI-assisted content production, and digital marketing execution. You will own the technical layer of Elaris's digital presence - from high-converting landing pages to booking integrations, CRM connectors, and performance-optimised web assets.

Key Responsibility Areas (KRAs)

1. WordPress Development and Site Management

• Build, maintain, and optimise WordPress websites across all four Elaris branches
  
• Manage themes, plugins, page builders (Elementor / Divi), and custom templates
  
• Ensure site speed, Core Web Vitals scores, and mobile responsiveness are consistently high
  
• Handle staging environments, backups, and version control (Git)
  
• Maintain uptime, security hardening, SSL, and server-side configurations
  

2. Landing Page Development

• Design and build high-converting campaign landing pages for services including bridal, hair, nails, and seasonal promotions
  
• Translate marketing briefs into fully coded HTML/CSS pages with pixel-perfect execution
  
• A/B test landing page layouts in coordination with the marketing team
  
• Integrate UTM tracking, Meta Pixel, Google Tag Manager, and conversion events on all pages
  

3. AI-Assisted Development and Content Production

• Use AI tools (ChatGPT, Claude, GitHub Copilot, etc.) to accelerate HTML, CSS, and PHP code generation
  
• Generate and optimise AI images using tools such as Midjourney, Adobe Firefly, or DALL-E for landing pages, banners, and promotional assets
  
• Stay current with AI tooling that can reduce production time and improve output quality
  
• Ability to prompt-engineer effectively for both code and visual generation tasks
  

4. PHP Development and Custom Functionality

• Write and maintain custom PHP scripts for WordPress functionality
  
• Build or customise plugins for booking systems (Amelia, Fresha), forms, and data handling
  
• Debug server-side issues, resolve conflicts between plugins, and optimise database queries
  
• Handle .htaccess, cPanel/WHM configurations, and server error resolution
  

5. API Integration and Third-Party Connectivity

• Integrate and maintain APIs including Meta (Facebook/Instagram), Google Ads, WhatsApp Business, CRM platforms, and booking tools
  
• Connect marketing and operational platforms using Zapier, Make (Integromat), or direct REST/Webhook implementations
  
• Support the WhatsApp AI booking agent (Layla) with any web-layer integrations via respond.io
  
• Maintain data flow integrity between WordPress, CRM, and reporting dashboards
  

6. UI/UX Design and Visual Execution

• Apply UI/UX principles to all web assets - wireframing, layout hierarchy, typography, and colour consistency aligned with the Elaris brand
  
• Use tools such as Figma or Adobe XD to prototype pages before development
  
• Ensure all designs meet luxury brand standards appropriate for a premium salon audience in Dubai
  
• Maintain visual consistency across desktop and mobile touchpoints
  

7. SEO Technical Foundation

• Implement on-page and technical SEO including schema markup, canonical tags, XML sitemaps, and robots.txt
  
• Optimise images, lazy loading, and caching configurations for performance
  
• Support the marketing team with landing page SEO alignment for paid and organic campaigns
  

8. Performance Tracking and Analytics Setup

• Set up and maintain GTM containers, GA4 properties, and conversion tracking across all pages
  
• Configure Meta Pixel events, Google Ads conversion tags, and custom event triggers
  
• Provide technical support for attribution and campaign performance reporting
  

9. Email and CRM Technical Support

• Build and maintain HTML email templates for WhatsApp blast campaigns and CRM communications
  
• Support integrations between WordPress and email/CRM platforms (HubSpot, Brevo, Mailchimp, etc.)
  
• Assist with lead capture forms, webhook routing, and data pipeline configuration
  

10. Collaboration and Turnaround

• Work closely with the Head of Marketing to execute campaign assets under tight deadlines
  
• Independently manage task queues across multiple simultaneous projects
  
• Document all builds, integrations, and configurations for internal knowledge management