The Role
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.
The care and continued evolution of WEBTOON’s organic social activities is critical to success in the digital comics space in the US. The Senior Marketing Manager – Social Media, will lead the development of the social media marketing strategy in partnership with the Executive Director of Brand and Content and create impactful social campaigns that lead to increases in brand loyalty, community growth, and ultimately user growth. This integral role will work with internal and external stakeholders across all functions to drive organic growth of the brand. This is a leadership role, and you will have the rare opportunity of defining an exceptional brand within social media by utilizing your experience, subject-matter knowledge, and business acumen to offer original and creative solutions to marketing and business opportunities.
Essential Duties:
- Develop and implement the annual strategic roadmap for WEBTOON social channels with clear KPIs that align with and support measurable platform and business growth.
- Work with stakeholders to ensure alignment and approval of strategy
- Clearly articulate creative needs at the campaign level, ensuring that the Creative team is best positioned to develop creative solutions that align with the social team’s KPIs and messaging is consistent with brand tone and voice.
- Ensure that you translate the strategic roadmap to tactical plans that take full advantage of the social levers available to you, including but not limited to: 1) Develop and maintain a program to run strategic like-minded brand social partnerships to increase brand exposure to new audiences and 2) oversee and expand the Ambassador Program while developing and executing influencer marketing campaigns to drive audience growth, increase reach, and convert new users.
- Grow the community by constantly engaging with the community through extensive community listening and sharing content that best portray WEBTOON’s unique brand voice.
- For high profile title launches, relevant product releases, or key moments (e.g. Comicon), determine the role that organic social can and should play within the broader marketing activities by collaborating with the Growth Marketing, Creative, and Brand & Partnerships Team to support marketing campaigns across all channels.
- Track performance and growth with analytics and use the findings to adjust strategy for optimizing posts.
- Stay abreast of social user trends and shifting behavior to be a social trendsetter.
- Lead and develop Manage social media team members to execute social channel plans and influencer programs
Minimum Qualification:
- Develop and implement the annual strategic roadmap for WEBTOON social channels with clear KPIs that align with and support measurable platform and business growth.
- Work with stakeholders to ensure alignment and approval of strategy
- Clearly articulate creative needs at the campaign level, ensuring that the Creative team is best positioned to develop creative solutions that align with the social team’s KPIs and messaging is consistent with brand tone and voice.
- Ensure that you translate the strategic roadmap to tactical plans that take full advantage of the social levers available to you, including but not limited to:
- Develop and maintain a program to run strategic like-minded brand social partnerships to increase brand exposure to new audiences.
- Oversee and expand the Ambassador Program while developing and executing influencer marketing campaigns to drive audience growth, increase reach, and convert new users.
- Grow the community by constantly engaging with the community through extensive community listening and sharing content that best portray WEBTOON’s unique brand voice.
- For high profile title launches, relevant product releases, or key moments (e.g. Comicon), determine the role that organic social can and should play within the broader marketing activities by collaborating with the Growth Marketing, Creative, and Brand & Partnerships Team to support marketing campaigns across all channels.
- Track performance and growth with analytics and use the findings to adjust strategy for optimizing posts.
- Stay abreast of social user trends and shifting behavior to be a social trendsetter.
- Lead and develop Manage social media team members to execute social channel plans and influencer programs
What we offer:
- Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
- Health benefits, including vision and dental!
- Generous PTO and Parental Leave Top-up
- 401K Contributions
- Commuter Benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown and a whole lot more!
With approximately 170 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--Wattpad WEBTOON Studios, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
Join us and work with some of the biggest artists, IP, and fandoms in comics!
#WEBTOON
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The Company
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
