WEBTOON is becoming the home for Marvel and Disney comics — a subscription app where fans read, collect, and stay connected to the stories and characters they love.
We are looking for a Senior Manager, Community & Social with deep roots in this world. The ideal candidate understands the creators, communities, and cultural moments that matter to comics fans — and knows how to translate that knowledge into content that drives meaningful engagement and action.
This is a hands-on execution role. You will be responsible for identifying the right voices, developing the creative, and maintaining the quality of everything that goes out under this platform. You will work closely with the Head of Marketing and own the day-to-day execution across creator programs, community, and social channels.
Responsibilities
Identify and recruit creators, influencers, and community leaders with genuine credibility among the Comics audience — across TikTok, YouTube, Instagram, podcasts, and beyond
Own the full creator relationship: outreach, contracting, briefing, feedback, and performance tracking
Define the scope of each creator's output — format, angle, message, and hook — and develop the creative briefs that translate that vision into execution
Own output quality end-to-end: provide substantive feedback throughout the process and maintain a high bar for what is published
Design and manage creator-based growth programs — referral mechanics, affiliate structures, and exclusive incentives — that position creators as a scalable acquisition channel, not solely a brand awareness vehicle
Build and maintain an always-on ambassador roster, not a series of isolated campaign partnerships
Maintain an active presence in the spaces where the audience engages — Reddit, Discord, Facebook groups, X/Twitter, and fan forums
Develop relationships with community leaders and high-influence users, and cultivate them as long-term advocates for the platform
Monitor community conversation, surface actionable insights to the broader team, and identify moments with activation potential
Own the platform's official social channels: content calendar, posting cadence, brand voice, and format strategy
Align with Marvel/Disney's social operations, content calendars, and publishing guidelines to ensure consistency across the broader IP ecosystem
Creator & Influencer Program (60%)
Community & Social Channel Management (40%)
What We're Looking For
6+ years in social media, community management, influencer marketing, or content — preferably at a media/entertainment/gaming company
Substantive knowledge of comics and pop culture fan communities Proven experience developing creator-driven growth programs — referral, affiliate, or ambassador structures with a direct connection to acquisition outcomes
Hands-on experience managing social channels with a meaningful following, with accountability for performance beyond scheduling and publishing
Strong creative instincts and writing ability — capable of distinguishing and producing high-quality briefs and content concepts
High resilience and bias for action — operates effectively in a fast-moving environment with shifting context and a high standard of execution
Active presence in Marvel, graphic novel, or comics fan communities
Experience operating within IP licensor brand guidelines
Background in fan communities, conventions, or collector culture
Experience at a subscription or app-based product
Requirements
Preferred
Salary Range and Description
Skills Required
- 6+ years in social media, community management, influencer marketing, or content at a media/entertainment/gaming company
- Substantive knowledge of comics and pop culture fan communities
- Experience developing creator-driven growth programs
- Hands-on experience managing social channels with accountability
- Strong creative instincts and writing ability
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
