The Brand Marketing team builds WEBTOON’s brand and connects our stories with audiences worldwide. We drive global brand campaigns, activations, and high-impact co-marketing partnerships with some of the biggest names in entertainment—including Disney, Paramount, Blizzard, and Dark Horse. Our partnership initiatives bring WEBTOON series and creators together with top-tier brands across music, gaming, TV, film, and comics.
We are a creative, collaborative team that values bold ideas and meticulous execution in equal measure. Every team member takes ownership from concept ideation to launch and post-campaign analysis, partnering closely with Content, Social, PR, and Creative to drive meaningful company-wide impact.
About the Role
Key Responsibilities
End-to-End Campaign Leadership: Lead integrated partnership marketing campaigns from initial concept and pitch through go-to-market execution, launch, and performance analysis.
Creative Concepting & Narrative Pitching: Develop original partnership concepts that authentically link WEBTOON IP, creators, and fandoms with partner brands. Craft compelling pitch decks and present strategic narratives to prospective partners and executive leadership.
Go-To-Market (GTM) Strategy: Own comprehensive GTM campaign plans, defining objectives, target demographics, core messaging, channel mix, creative briefs, production timelines, budgets, and KPIs.
Partner Alignment & Governance: Serve as the primary marketing liaison with high-profile entertainment partners; manage creative approvals, asset delivery, and brand guideline compliance to ensure campaigns launch on time and on brand.
Cross-Functional Collaboration: Partner with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety to execute integrated activations across in-app placements, social, experiential events, and paid channels.
Data & Performance Measurement: Monitor, evaluate, and report on campaign KPIs and brand lift metrics, converting data into actionable insights and playbooks for future collaborations.
Industry & Culture Trends: Maintain a deep pulse on trends in entertainment, fandom communities, creator culture, and brand partnerships to keep WEBTOON at the forefront of cultural conversations.
Minimum Qualifications
5+ years of professional experience in entertainment, brand, or consumer marketing, including 3+ years directly leading co-marketing or brand partnership campaigns.
Demonstrated Track Record: Proven portfolio of successful partnership campaigns with clear examples of pitch decks, GTM strategy, and measurable outcomes.
Pitch & Storytelling Excellence: Exceptional deck creation and presentation skills, with comfort pitching ideas to senior external executives.
Full-Funnel Campaign Experience: Hands-on experience developing creative briefs, marketing plans, and managing asset production across social, video, and digital channels.
Ecosystem Knowledge: Solid understanding of the broader marketing mix, including social media, influencer marketing, PR, performance marketing, and experiential activations.
Fandom Fluency: Genuine appreciation and understanding of fandom-driven audiences, online communities, and fan behavior (e.g., comics, manga, anime, gaming, or pop culture).
Cross-Functional Influence: Demonstrated ability to lead cross-functional project teams, navigate ambiguity, and drive alignment without direct authority.
Analytical & Organizational Acumen: Strong organizational and multi-tasking skills, with the ability to analyze campaign metrics and synthesize data into strategic takeaways.
Communication Skills: Outstanding verbal and written communication skills.
Preferred Qualifications
An active, established network of marketing and brand contacts across major entertainment studios, gaming publishers, music labels, or lifestyle brands.
Familiarity with webcomics, digital storytelling platforms, or the broader creator economy.
Salary Range & Description
Skills Required
- 5+ years of professional experience in entertainment, brand, or consumer marketing
- 3+ years directly leading co-marketing or brand partnership campaigns
- Proven portfolio of successful partnership campaigns with pitch decks, GTM strategy, and measurable outcomes
- Exceptional deck creation and presentation skills, including pitching to senior external executives
- Hands-on full-funnel campaign experience across social, video, and digital channels
- Understanding of social media, influencer marketing, PR, performance marketing, and experiential activations
- Understanding of fandom-driven audiences, online communities, and fan behavior
- Ability to lead cross-functional teams, navigate ambiguity, and drive alignment without direct authority
- Strong organizational, multitasking, analytical, and campaign-metrics interpretation skills
- Outstanding verbal and written communication skills
- Established network of marketing and brand contacts across entertainment, gaming, music, or lifestyle brands
- Familiarity with webcomics, digital storytelling platforms, or the creator economy
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
