The Role
Manage a portfolio of WEBTOON creators throughout their lifecycle, building relationships and addressing needs. Own creator-facing operational processes, maintain records and workflows, analyze performance and retention metrics, and recommend improvements. Coordinate communications, programs, and cross-functional initiatives with internal teams. Use AI and emerging technologies to streamline workflows, reporting, research, and creator management while supporting a scalable creator experience.
Summary Generated by Built In
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.
As a Creator Operations Strategist, you will support WEBTOON’s efforts to grow, and manage relationships with its creator community who have partnerships with our external business. Reporting to the Director, Creator Management, you will manage an assigned portfolio of creators while also supporting broader initiatives that strengthen the creator experience and help scale the Creator Management function.
This is a hands-on, high-impact role that blends creator relationship management, operations, data-driven strategy, and cross-functional collaboration. The ideal candidate has experience in the creator economy, digital media, entertainment, publishing, or a related industry, a strong understanding of creators and their business needs and a demonstrated ability to leverage technology and AI to work more efficiently and strategically.
What You'll Do
Creator Relationship Management
● Manage an assigned portfolio of WEBTOON creators, serving as a trusted point of contact throughout their creator lifecycle.
● Build strong, long-term relationships by understanding creators’ individual goals, needs, challenges, and business priorities.
● Support creators through onboarding, ongoing relationship management, development opportunities, and offboarding.
● Proactively identify creator concerns, opportunities, and retention risks and coordinate with internal teams to address them.
● Help creators navigate opportunities across WEBTOON’s broader IP ecosystem, including entertainment, publishing, licensing, and merchandise.
● Manage an assigned portfolio of WEBTOON creators, serving as a trusted point of contact throughout their creator lifecycle.
● Build strong, long-term relationships by understanding creators’ individual goals, needs, challenges, and business priorities.
● Support creators through onboarding, ongoing relationship management, development opportunities, and offboarding.
● Proactively identify creator concerns, opportunities, and retention risks and coordinate with internal teams to address them.
● Help creators navigate opportunities across WEBTOON’s broader IP ecosystem, including entertainment, publishing, licensing, and merchandise.
Creator Operations & Strategy
● Own day-to-day operational processes that support creators and the broader Creator Management team.
● Coordinate creator communications, newsletters, surveys, office hours, training opportunities, and other creator-facing initiatives.
● Maintain accurate creator records, databases, workflows, and documentation across internal systems.
● Identify operational gaps and develop solutions that improve efficiency, consistency, and the overall creator experience.
● Use creator performance, engagement, retention, and other relevant metrics to identify trends, opportunities, and areas requiring attention.
● Support creator segmentation, prioritization, and performance frameworks, translating insights into actionable recommendations.
Cross-Functional Collaboration
● Partner closely with Entertainment, Publishing, Consumer Goods, Content, Finance, Legal, Rights Management, Marketing, and other internal teams to support creator needs and opportunities.
● Facilitate clear communication and alignment between creators and internal stakeholders.
● Track ongoing creator opportunities and projects to ensure appropriate visibility, follow-up, and support.
● Represent Creator Management in cross-functional projects and initiatives where creator expertise and perspective are required.
● Own day-to-day operational processes that support creators and the broader Creator Management team.
● Coordinate creator communications, newsletters, surveys, office hours, training opportunities, and other creator-facing initiatives.
● Maintain accurate creator records, databases, workflows, and documentation across internal systems.
● Identify operational gaps and develop solutions that improve efficiency, consistency, and the overall creator experience.
● Use creator performance, engagement, retention, and other relevant metrics to identify trends, opportunities, and areas requiring attention.
● Support creator segmentation, prioritization, and performance frameworks, translating insights into actionable recommendations.
Cross-Functional Collaboration
● Partner closely with Entertainment, Publishing, Consumer Goods, Content, Finance, Legal, Rights Management, Marketing, and other internal teams to support creator needs and opportunities.
● Facilitate clear communication and alignment between creators and internal stakeholders.
● Track ongoing creator opportunities and projects to ensure appropriate visibility, follow-up, and support.
● Represent Creator Management in cross-functional projects and initiatives where creator expertise and perspective are required.
AI & Innovation
● Leverage AI tools and emerging technologies to improve Creator Management workflows, research, communication, reporting, and operational efficiency.
● Identify opportunities to automate or streamline repetitive processes while maintaining appropriate human oversight and creator-focused judgment.
● Stay informed on developments across the creator economy, AI, digital media, and emerging creator tools and platforms.
● Leverage AI tools and emerging technologies to improve Creator Management workflows, research, communication, reporting, and operational efficiency.
● Identify opportunities to automate or streamline repetitive processes while maintaining appropriate human oversight and creator-focused judgment.
● Stay informed on developments across the creator economy, AI, digital media, and emerging creator tools and platforms.
Your Background
● 3–5+ years of experience in the creator economy, digital media, entertainment, publishing, talent management, partnerships, or a related field.
● Demonstrated experience managing relationships with creators, talent, partners, clients, or other external stakeholders.
● Strong understanding of the creator economy and the evolving business models, opportunities, and challenges facing digital creators.
● Exceptional communication, relationship-building, organizational, and project management skills.
● Strong data literacy and comfort using metrics and insights to inform decisions.
● Demonstrated ability to identify problems, develop solutions, and proactively improve processes.
● Strong empathy, judgment, and interpersonal skills, particularly when navigating sensitive creator concerns or complex situations.
● Comfortable working cross-functionally in a fast-paced environment and managing multiple priorities simultaneously.
● Interest in and practical experience with AI tools, including using AI to improve productivity, research, analysis, communication, and workflows.
● Genuine passion for creators, storytelling, digital content, and the broader creator ecosystem.
● Demonstrated experience managing relationships with creators, talent, partners, clients, or other external stakeholders.
● Strong understanding of the creator economy and the evolving business models, opportunities, and challenges facing digital creators.
● Exceptional communication, relationship-building, organizational, and project management skills.
● Strong data literacy and comfort using metrics and insights to inform decisions.
● Demonstrated ability to identify problems, develop solutions, and proactively improve processes.
● Strong empathy, judgment, and interpersonal skills, particularly when navigating sensitive creator concerns or complex situations.
● Comfortable working cross-functionally in a fast-paced environment and managing multiple priorities simultaneously.
● Interest in and practical experience with AI tools, including using AI to improve productivity, research, analysis, communication, and workflows.
● Genuine passion for creators, storytelling, digital content, and the broader creator ecosystem.
What Will Make You Stand Out
● Experience working directly with webcomic, comic, YouTube, social media, gaming, or other digital creators.
● Experience in creator/talent management, entertainment development, publishing, licensing, or IP management.
● Experience developing or improving creator-facing programs, processes, or communications.
● Experience with tools such as Airtable, Zendesk, CRM platforms, or similar operational systems.
● Demonstrated ability to use AI and emerging technology to meaningfully improve business workflows.
● Experience in creator/talent management, entertainment development, publishing, licensing, or IP management.
● Experience developing or improving creator-facing programs, processes, or communications.
● Experience with tools such as Airtable, Zendesk, CRM platforms, or similar operational systems.
● Demonstrated ability to use AI and emerging technology to meaningfully improve business workflows.
Salary Range and Description
$70,000 - $85,000 / annually
Please note, the above range is listed in USD.
What we offer (For Full-Time Only):
* Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
* Health benefits, including vision and dental!
* Generous PTO and Parental Leave Top-up
* 401K Contributions
* Commuter Benefits
* Global WEBTOON and LINE FRIENDS discount program
* Winter break shutdown and a whole lot more!
With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
Join us and work with some of the biggest artists, IP, and fandoms in comics!
#WEBTOON
Skills Required
- 3-5+ years of experience in the creator economy, digital media, entertainment, publishing, talent management, partnerships, or a related field
- Experience managing relationships with creators, talent, partners, clients, or other external stakeholders
- Strong understanding of the creator economy and digital creator business models, opportunities, and challenges
- Exceptional communication, relationship-building, organizational, and project management skills
- Strong data literacy and ability to use metrics and insights to inform decisions
- Ability to identify problems, develop solutions, and improve processes proactively
- Strong empathy, judgment, and interpersonal skills for handling sensitive or complex situations
- Ability to work cross-functionally in a fast-paced environment and manage multiple priorities
- Interest in and practical experience with AI tools for productivity, research, analysis, communication, or workflows
- Passion for creators, storytelling, digital content, and the broader creator ecosystem
- Experience working directly with webcomic, comic, YouTube, social media, gaming, or other digital creators
- Experience in creator or talent management, entertainment development, publishing, licensing, or IP management
- Experience developing or improving creator-facing programs, processes, or communications
- Experience with Airtable, Zendesk, CRM platforms, or similar operational systems
- Ability to use AI and emerging technology to improve business workflows
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The Company
What We Do
Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
