The Role
The Content Strategy Lead will analyze content performance, drive programming decisions, and develop strategies for audience growth and engagement.
Summary Generated by Built In
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.
We are looking for a passionate and strategic Content Strategy Lead to join our team. In this role, you will be instrumental in shaping the future of digital comics by driving data-informed decisions and identifying new growth opportunities. This is a unique opportunity to work at the intersection of data, creativity, and technology, helping to build the world's most vibrant platform for digital storytelling.
This position will be a key contributor to our Content Strategy team, responsible for analyzing our content library's performance, identifying strategic opportunities, and informing our content acquisition and programming decisions while ensuring that our content strategy is both artistically compelling and commercially successful.
Essential Duties:
- Drive content strategy initiatives by leading in-depth analysis of title performance, focusing on user engagement, consumption trends, and monetization data.
- Offer strategic insights that inform all content decisions, from developing new title launch strategies to optimizing our full content mix.
- Stay informed on the latest trends in digital comics and graphic novels, analyzing competitor strategies and finding new opportunities for our content.
- Collaborate with the Content and Marketing teams to develop and execute a holistic content strategy that drives audience growth and engagement.
- Provide strategic support on programming decisions to maximize content performance.
- Identify and analyze new content categories, formats, and acquisition strategies to expand our platform's reach and appeal.
- Create clear, compelling presentations to communicate insights and strategic recommendations to senior leadership.
- Work on special projects and long-range planning initiatives to support the growth of the WEBTOON platform.
Minimum Qualifications:
- 7+ years of experience in a content strategy, business development, or data analytics role, preferably within the media, entertainment, or tech industries.
- MBA or a similar advanced degree is highly preferred.
- Demonstrated ability to use quantitative and qualitative data to drive strategic business decisions.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to work cross-functionally and influence stakeholders at all levels.
- Strong analytical skills with a knack for distilling consumer insights into actionable insights.
- Experience with SQL, Tableau, or other data analysis tools is a plus.
- An interest in digital storytelling, comics, and graphic novels.
What we offer:
- Career development support, including mentorship and learning investment to help you achieve your goals
- Health benefits, including vision and dental
- Generous PTO and Parental Leave Top-up
- 401K Contributions
- Commuter Benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown and a whole lot more!
With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
Join us and work with some of the biggest artists, IP, and fandoms in comics!
#WEBTOON
Top Skills
SQL
Tableau
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The Company
What We Do
Wattpad. Where Stories Live.
Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
