[WEBTOON] Associate Visual Designer

Posted Yesterday
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El Segundo, CA, USA
Hybrid
30-40 Hourly
Junior
News + Entertainment
The Role
Designs WEBTOON IP branding and visual assets, including covers, title artwork, logos, and key visuals. Creates performance-driven creative for platform, social, paid media, and marketing campaigns. Collaborates with marketing and product teams, improves designs using performance metrics, and ensures creative resonates across regional and global audiences.
Summary Generated by Built In
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
 
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE, and DC Comics, among many others.

We're looking for an exceptional Associate Visual Designer to join our international creative team, helping shape how audiences discover and engage with WEBTOON across platform, social, paid media, and real-world touchpoints. This role owns IP branding and key visual assets — including Key Visual, Cover, Title Artwork, and Logo — across our WEBTOON services (Global WEBTOON, NAVER WEBTOON, Series, and more), while also driving high-impact, performance-driven design for marketing campaigns that attract new audiences and deepen engagement with existing fans across channels.

We're seeking a detail-oriented, trend-aware designer who is a strong problem solver and can operate both autonomously and collaboratively. The ideal candidate brings strong visual fundamentals and understands how to translate creative concepts and series IP into compelling, audience-first design that performs. They are able to balance regional nuance with global appeal, ensuring work resonates across diverse markets while contributing to scalable creative output.

REQUIRED: A portfolio and cover letter are required to be considered for this role.

What You'll Be Doing

  • Design IP branding and key visual assets — including Key Visual, Cover, Title Artwork, and Logo — across WEBTOON services

  • Create high-impact creative across channels (platform, social, paid media) and campaigns that drive audience acquisition, engagement, and retention

  • Develop branding and design assets needed for title marketing

  • Continuously improve and test designs based on performance metrics

What We're Looking For

    Experience & Portfolio

  • 1+ years of experience in visual design for digital platforms at a creative agency, production company, or in-house team

  • Strong portfolio demonstrating IP branding / key visual work (Key Visual, Cover, Title Artwork)

  • Design Skills

  • Foundational branding and BX (Brand Experience) capabilities

  • Advanced proficiency across design tools (Photoshop, Illustrator, etc.)

  • Strong ability to compose and retouch 2D IP imagery (webtoons, animation), including retouching, effects, and illustration

  • Excellent typography and lettering skills

  • Understanding of how design impacts user behavior, engagement, and marketing performance, with the ability to design for diverse audiences by balancing regional nuance with global appeal

  • Collaboration & Mindset

  • Experience collaborating cross-functionally with marketing, product, and other creative teams

  • Deep passion for and understanding of webtoon and comics content, and broader entertainment / pop culture (games, film, TV, animation)

  • Strong sense of ownership and accountability in a fast-paced environment

  • Nice to Have

  • Prior experience in cover or title artwork design

  • 3D or motion design skills

  • Korean language proficiency

  • Location

  • Local to the Los Angeles metropolitan area. Position will be a hybrid role with in-office work 2-3 days a week.

Salary Range & Description

    $30 - $40 /hourly
    Please note, the above range is listed in USD.

With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
 
Join us and work with some of the biggest artists, IP, and fandoms in comics!
#WEBTOON

Skills Required

  • Portfolio and cover letter
  • At least 1 year of visual design experience for digital platforms
  • Portfolio demonstrating IP branding and key visual work
  • Foundational branding and brand experience capabilities
  • Advanced proficiency with Photoshop, Illustrator, and similar design tools
  • Ability to compose and retouch 2D IP imagery, including effects and illustration
  • Excellent typography and lettering skills
  • Understanding of design impact on user behavior, engagement, and marketing performance
  • Ability to design for diverse audiences while balancing regional nuance and global appeal
  • Experience collaborating cross-functionally with marketing, product, and creative teams
  • Passion for and understanding of webtoon, comics, entertainment, and pop culture
  • Strong ownership and accountability in a fast-paced environment
  • Prior cover or title artwork design experience
  • 3D or motion design skills
  • Korean language proficiency
  • Local to the Los Angeles metropolitan area and able to work in-office 2–3 days per week
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The Company
HQ: Toronto, Ontario
3,327 Employees
Year Founded: 2006

What We Do

Wattpad. Where Stories Live. Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.

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