Job Description
We are looking for a maternity‑cover Website & Social Media Manager on a 12 month basis who can confidently manage multiple websites, curate a multi‑platform social calendar, and bring experience from utilities, construction, engineering or similar operational sectors to elevate our digital presence.
Job Purpose
The Website & Social Media Manager will oversee the performance, accuracy, and impact of several organisational websites while delivering a cohesive, insight‑driven social media strategy across multiple platforms. Experience in utilities, construction, infrastructure, or other operational industries is highly desirable, ensuring the postholder can translate complex technical work into accessible, engaging digital content.
Key Responsibilities
Website Management — Manage and optimise multiple websites, ensuring content is accurate, accessible, SEO‑optimised, and aligned with organisational priorities.
Content Strategy — Plan and deliver content that showcases projects, people, safety, sustainability, and community impact — particularly relevant in utilities and construction environments.
Social Media Management — Curate and manage a multi‑platform social calendar (LinkedIn, YouTube, Facebook, Instagram, TikTok where relevant), ensuring consistent messaging and timely engagement.
Analytics & Reporting — Produce monthly dashboards across all websites and social channels, using insights to drive continuous improvement.
Brand Governance — Maintain brand consistency across diverse project teams and geographically dispersed sites.
Campaign Delivery — Support integrated campaigns highlighting major projects, recruitment drives, apprenticeships, ESG initiatives, and community programmes.
Stakeholder Collaboration — Work with operational teams, project managers, HSE leads, and senior stakeholders to gather stories and ensure digital channels reflect real‑time activity.
Crisis & Reputation Management — Monitor channels for issues, particularly around safety, outages, service disruption, or community concerns.
Skills & Experience
Sector Experience — Experience in utilities, construction, engineering, infrastructure, or similar sectors is strongly preferred.
Digital Marketing Expertise — Strong understanding of SEO, UX, analytics, and content optimisation.
CMS Proficiency — Confident managing multiple websites via WordPress, Drupal, Sitecore, Umbraco, or similar.
Social Media Tools — Skilled in scheduling, monitoring, and reporting tools.
Copywriting & Editing — Ability to translate technical or operational information into clear, engaging content.
Creative Skills — Ability to brief designers or create simple assets using Canva or Adobe Express.
Data‑Driven Mindset — Comfortable interpreting analytics and making recommendations.
Project Management — Strong organisational skills, especially when juggling multiple websites and content streams.
Person Specification
Confident working in fast‑paced, operational environments with multiple stakeholders.
Able to simplify complex technical information for public audiences.
Proactive, organised, and comfortable managing competing priorities.
Creative thinker with strong attention to detail.
Passionate about digital storytelling, brand reputation, and user experience.
What Success Looks Like in 9–12 Months
All websites are accurate, compliant, and performing strongly.
Social channels show measurable growth in reach, engagement, and sentiment.
Digital content effectively showcases major projects, people stories, and community impact.
Stakeholders across operations, engineering, and project teams feel supported.
Skills Required
- Experience in utilities, construction, engineering, infrastructure or similar operational sectors
- Proven SEO, UX and analytics experience to optimise website content and performance
- CMS proficiency (WordPress, Drupal, Sitecore, Umbraco or similar) for managing multiple websites
- Skilled with social media scheduling, monitoring and reporting tools
- Strong copywriting and editing skills to translate technical/operational information for public audiences
- Ability to create or brief simple creative assets using Canva or Adobe Express
- Project management and strong organisational skills to juggle multiple websites and content streams
- Experience working with stakeholders in fast-paced operational environments and supporting reputation/crisis management
What We Do
United Infrastructure is a dynamic, rapidly expanding business delivering critical infrastructure to communities across the UK, focusing on sectors like water, energy, power, and telecoms through its Utility and Social Infrastructure business areas.
