Website Optimization Strategist
Classification
Exempt
Reports to
Marketing Manager Consumer Communication
JOB DESCRIPTION
Summary/Objective
The Website Optimization Strategist is responsible for maximizing the performance and effectiveness of Cellular Sales' digital experience across consumer, recruiting, B2B, and local market initiatives. This role goes beyond traditional SEO. You'll own the strategy and optimization of our website experience, helping customers find us, engage with our content, take action, and ultimately connect with our brand. You'll serve as the primary expert for website performance, search visibility, analytics, conversion optimization, and digital experience, partnering with marketing, content, development, and UX teams to drive measurable business results.
Essential Functions
Own Website Strategy & Optimization
- Develop and maintain a website optimization roadmap that aligns with business priorities and marketing objectives
- Identify and prioritize opportunities to improve website performance, engagement, and conversion
- Monitor website health, mobile experience, accessibility, technical performance, and Core Web Vitals
- Continuously evaluate and improve high-impact pages, customer journeys, and website experiences
Drive SEO & Organic Growth
- Develop and execute SEO strategies that increase organic traffic and search visibility
- Conduct keyword research, competitor analysis, and search opportunity assessments
- Partner with content creators to optimize content for discoverability, engagement, and conversion
- Work closely with development partners to implement technical SEO improvements and best practices
- Stay informed on industry trends, algorithm updates, and emerging search technologies
Lead Analytics & Performance Measurement
- Own website analytics, reporting, and measurement frameworks
- Serve as the primary owner of Google Analytics and Google Tag Manager
- Build dashboards and performance reporting that deliver meaningful insights to stakeholders
- Translate website data into actionable recommendations that improve customer experience and business results
Improve Conversion & Customer Experience
- Analyze customer behavior and website journeys to identify friction points and opportunities
- Recommend and coordinate A/B testing, experimentation, and optimization initiatives
- Optimize pathways related to lead generation, recruiting, store engagement, and other key business objectives
- Measure and communicate the impact of optimization efforts
Partner Across Teams
- Collaborate with UX/UI designers to improve usability, navigation, and overall digital experiences
- Translate marketing and business priorities into website requirements and enhancement requests
- Partner with development teams to prioritize website improvements and enhancements
- Ensure marketing campaigns direct customers to effective, optimized digital destinations and landing experiences
- Work cross-functionally with content, recruiting, customer experience, paid media, and marketing teams to support organizational goals
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Competencies
Supervisory Responsibility
This position has no supervisory responsibilities.
Work EnvironmentThis job operates in a professional office environment. This role routinely involves standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical DemandsMust be able to sit for long periods of time. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Position Type/Expected Hours of WorkThis is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.
Travel0-10%
Required Education and Experience
- 2-year degree
- 5+ years of experience in website optimization, SEO, digital marketing, web analytics, UX, CRO, or related disciplines
- Strong understanding of website performance, search optimization, and digital customer experiences
- Experience translating data and insights into measurable business outcomes
- Proven ability to manage multiple priorities and collaborate across teams
- Excellent analytical, communication, and problem-solving skills
Preferred Experience
- 4-year degree
- Google Analytics (GA4)
- Google Tag Manager
- SEO platforms such as Ahrefs, Semrush, or Moz
- Conversion Rate Optimization (CRO) methodologies
- A/B testing and experimentation frameworks
- Content Management Systems (CMS)
- Website analytics and reporting tools
- Understanding of website architecture, UX, and customer journey optimization
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Skills Required
- 2-year degree
- 5+ years of experience in website optimization, SEO, digital marketing, web analytics, UX, CRO, or related disciplines
- Strong understanding of website performance, search optimization, and digital customer experiences
- Experience translating data and insights into measurable business outcomes
- Ability to manage multiple priorities and collaborate across teams
- Excellent analytical, communication, and problem-solving skills
- 4-year degree
- Experience with Google Analytics GA4
- Experience with Google Tag Manager
- Experience with SEO platforms such as Ahrefs, Semrush, or Moz
- Knowledge of conversion rate optimization methodologies
- Experience with A/B testing and experimentation frameworks
- Experience with content management systems
- Experience with website analytics and reporting tools
- Understanding of website architecture, UX, and customer journey optimization
What We Do
We take wireless personally. As Verizon's premier retail partner, we sell the latest smartphones, tablets, smartwatches, and accessories from the world's most innovative brands. From the start, our dedication to knowledgeable, in-person service has been our signature. For nearly 30 years, we’ve built our reputation as the best in the industry by providing outstanding customer experiences. What started as a single location in Knoxville, TN has since grown to nearly 800 stores across 40 states with over 7,000 team members. Even as we’ve expanded, our core values have remained the same. We emphasize hard work, collaboration, and striving for mutual success at every corner of our company. We're a company built on better experiences. We invest in our people -- providing the training, insight, and mentorship needed to excel -- so that they can provide our customers with support and expertise that helps to connect them with the right devices. There are plenty of reasons to join our team. Here are our top five: Sell the best. We carry the Verizon products and services that customers love. Life-changing income. Uncapped earning potential for the life you want. An exciting future. Grow your skill, gain advancement opportunities, and thrive. A reason to excel. Our compensation structure ensures great pay for great performance. Incredible work culture. We strive for collaboration, support, and mutual success. Apply today to start a career you’ll love.
