MineralTree, a Global Payments Company company image
MineralTree, a Global Payments Company
We are a disruptive Fintech company improving operational efficiency with Accounts Payable and Payments Automation.
Boston, MA, USA
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Jobs//Boston, MA//Marketing//

Website Marketing Manager

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Employer Provided Salary: 71,800-98,750 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Summary of This Role
Responsible for crafting/executing an encompassing website strategy, and serving as our team's in-house expert for all things web marketing. Ability to create and execute on a website vision that educates and engages prospects and customers, and keeps them coming back for more, enabling our company to exceed marketing, sales and customer success goals. Oversee day-to-day website(s) development and evolution, increasing sales by accelerating website conversions through effective UX strategy. Increases website traffic from target audiences, and rankings on all major search networks through web content, link building, and keyword strategies. Takes full ownership for Conversion Rate Optimization (CRO), SEO, and analyzing data to understand and optimize outcomes and execute on next best actions.
What Part Will You Play?

  • Works closely with other teams, such as demand generation/events, product marketing, content marketing and customer marketing to ensure cohesive online branding and marketing strategy.
  • Defines and leads the re-architecture and evolution of the code framework and site content/design to improve overall website performance, user experiences, and lead conversion rate optimization (CRO).
  • Manages technical aspects of the website that affect UX, including quick loading times and intuitive navigation.
  • Researches, optimizes, and expands an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis.
  • Manages and optimizes website content, imagery, and lead conversion assets to ensure they are up-to-date, compelling, and inline with SEO best practices.
  • Implements and manages personalization features to enhance user engagement and improve lead qualification process.
  • Plans and executes A/B testing on the website to identify efficiencies and opportunities to better engage our users and maximize conversions.
  • Oversees day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates.
  • Develops CRO testing strategies, with consideration of overall campaign strategies and source channels.
  • Analyzes website traffic metrics and user behavior to identify opportunities for growth and optimization.
  • Tracks and reports on key performance indicators (KPIs), providing regular updates to senior management on the effectiveness of various campaigns and initiatives.
  • Supports marketing operations and other teams as needed through the creation of landing pages, original design elements, and navigation.
  • Maintains a strong understanding of industry trends, competitive landscape, and digital marketing best practices.


What Are We Looking For in This Role?
Minimum Qualifications

  • Bachelor's Degree
  • Relevant Experience or Degree in: No specific field
  • Combination of relevant training and/ or experience in lieu of degree
  • Typically Minimum 6 Years Relevant Exp


Preferred Qualifications

  • Prefer marketing service or marketing agency experience.
  • Prefer Pardot, sales force and email automation experience.
  • Prefer payments industry experience.


What Are Our Desired Skills and Capabilities?

  • 6+ years digital marketing experience.
  • Creative, curious thinker with the ability to identify and solve problems
  • Innovative and stays current with digital marketing trends and technologies.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Strong knowledge of SEO, UX practices, website testing, buyers journeys and best practices for engaging visitors, personalization, and content marketing best practices.
  • Cognizant of web design, emerging technologies, and UI frameworks, and have the ability to identify the advantages/disadvantages of approaches, and make recommendations.
  • Must have experience with Google Analytics, GA4, Google Tag Manager, VWO and other relevant tools, be able to lead the implementation, management, and customization of these platforms.
  • Ability to analyze data to drive strategic decisions.
  • Significant experience with website content management systems (CMS) and basic knowledge of HTML.
  • Experience leading cross functional teams to achieve growth objectives.
  • Ability to accurately estimate future and remaining work effort, and meet deadlines.
  • Outstanding written and verbal communications skills.


This position is eligible to be considered for remote hiring anywhere in the USA
#LI-Remote
"The position listed in this requisition is ineligible for the referral bonus award program"
Pay: Pay Range is from $71,800.00 - $98,750.00 and there is no bonus plan or commissions associated with the role.
Benefits: Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
Apply By: Friday, June 28, 2004

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Sera Chowdhury
VP of Sales
Breaking the Mold
Tapping into the potential of diverse talent
When Sera Chowdhury started at the company, she was fresh out of college with zero full-time job experience. Her boss took a chance on her — and now, as a director, Chowdhury is paying it forward. She welcomes all candidates outside the typical tech sales archetype — generally white and male — who embody an innate drive. She enjoys taking these employees under her wing and coaching them to success. Appreciative of mentorship from senior leadership and support from cross-functional teams, Chowdhury also readily admits she isn’t done learning, either.
When Sera Chowdhury started at the company, she was fresh out of college with zero full-time job experience. Her boss took a chance on her — and now, as a director, Chowdhury is paying it forward. She welcomes all candidates outside the typical tech sales archetype — generally white and male — who embody an innate drive. She enjoys taking these employees under her wing and coaching them to success. Appreciative of mentorship from senior leadership and support from cross-functional teams, Chowdhury also readily admits she isn’t done learning, either.
By breaking that status quo and building a team focused on inner potential instead of background or upbringing, we will be able to achieve great things.
Mariana Sherman
Enterprise Project Manager
Building a Family Tree
Work-life balance is a top priority
Mariana Sherman is a busy “boy-mom” who appreciates the flexibility of remote work. She’s grateful every day that she doesn’t have to waste time on a commute and can spend those moments with her family instead. Despite the distance, it’s never hard to connect with her teammates. The company has lively Slack channels and hosts frequent events such as its annual Ship-It Day, a companywide hackathon. “It was one of the best ways for me to feel connected to other ‘treemates’ across the country, as we brainstormed together, proposed a solution and then worked together to share our vision,” she said
Mariana Sherman is a busy “boy-mom” who appreciates the flexibility of remote work. She’s grateful every day that she doesn’t have to waste time on a commute and can spend those moments with her family instead. Despite the distance, it’s never hard to connect with her teammates. The company has lively Slack channels and hosts frequent events such as its annual Ship-It Day, a companywide hackathon. “It was one of the best ways for me to feel connected to other ‘treemates’ across the country, as we brainstormed together, proposed a solution and then worked together to share our vision,” she said
My role gives me the opportunity to solve complex issues for our enterprise customers, learn every day and bring my best self to work.

What are MineralTree, a Global Payments Company Perks + Benefits

MineralTree, a Global Payments Company Benefits Overview

As a regular full-time MineralTree employee you will enjoy a competitive salary, bonus and benefits for your peace of mind, such as -- Anthem BCBS medical and dental insurance, vision, life, disability and more! You will save for retirement through our 401K (with matching) and have the opportunity for growth with our tuition reimbursement. With hard work comes the need for time off, so we provide competitive vacation, holiday and sick time, giving you the opportunity to recharge. We look forward telling you more about our great benefits, perks and career growth opportunities here at MineralTree, a Global Payments company.

Culture
Volunteer in local community
MineralTree, a Global Payments Company holds a bi-annual company wide volunteering event, and also provides employees with 2 volunteering days a year.
Partners with nonprofits
MineralTree, a Global Payments Company partners with organizations like Rosie's Place, Feeding America, Greater Boston Food Bank, Cradles to Crayons, and others to give back to the community.
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
MineralTree offers flexible work schedules for all team members and values a strong balance between home life and work.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
MineralTree, a Global Payments Company has internal Employee Resource Groups to support employees and encourage individuality and inclusivity.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Some of our medical plan options offer an HSA (Health Savings Account) with contributions provided by MineralTree, a Global Payments Company. We also offer a Dependent Care FSA.
Disability insurance
We offer both short and long-term disability benefits for our employees. These excellent plans offer peace of mind knowing you will have excellent coverage if needed.
Dental insurance
Anthem Dental provides a comprehensive dental plan which offers extensive benefits and a large network of dental providers.
Vision insurance
MineralTree, a Global Payments Company provides a Vision benefit offered by Anthem.
Health insurance
Anthem BCBS provides 3 comprehensive plan options for employees. You will have access to a large network of physicians. Some of our medical plan options offer an HSA (Health Savings Account).
Life insurance
Basic Life & Basis AD&D 100% paid for by MineralTree, a Global Payments Company.
Pet insurance
We offer Pet Insurance through Nationwide. Choose 50% or 70% reimbursement on eligible vet bills.
Wellness programs
We offer a standard fitness membership with Active & Fit Direct, that gives you access to over 11,900 fitness centers and access to 8,700 workout videos.
Mental health benefits
We offer an EAP through Anthem, access to Talk Space via the Anthem EAP, rethink care which supports mental health and parenting as well as Well being podcasts.
Financial & Retirement
401(K)
401(K) matching
Team members who participate in the 401(k) plan are eligible for a total company match of 5% if you contribute 6% or more.
Company equity
Employee stock purchase plan
The ESPP allows you to share in the ownership of the Company by purchasing common stock at a 15% discounted price through after-tax payroll deductions.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
MineralTree offers a generous paid parental leave for all new parents.
Family medical leave
Adoption Assistance
Company sponsored family events
MineralTree hosts an annual holiday party for all employees and their families. This is a fun celebration for all ages, and even includes activities for the kids!
Vacation + Time Off
Generous PTO
Paid volunteer time
MineralTree, a Global Payments Company encourages employees to give back with 2 paid volunteer days a year.
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
MineralTree has company-wide sponsored events such as a summer outing, holiday parties, Women of MineralTree dinners and events, and more! We are excited to host these again in-person post pandemic!
Some meals provided
MineralTree provides team lunches every Friday (when in the office)!
Company-sponsored happy hours
Pet friendly
Recreational clubs
We have multiple employee sponsored clubs "from gaming to book club" for all interests!
Relocation assistance
Fitness stipend
We offer a standard fitness membership with Active & Fit Direct, that gives you access to over 11,900 fitness centers and access to 8,700 workout videos.
Home-office stipend for remote employees
Professional Development
Job training & conferences
Tuition reimbursement
MineralTree, a Global Payments Company offers $5,250 annually for tuition reimbursement for all full-time employees.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
View full list of perks + benefits
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