The Role
Manage and optimize the Shopify site for merchandising, UX, and conversions. Maintain product listings, implement theme/plugins, run A/B tests, analyze performance with analytics tools, coordinate cross-functional campaigns, and support site-related operations to drive online sales.
Summary Generated by Built In
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
The Website Manager will be responsible for the day-to-day management of our Shopify website, ensuring a seamless user experience, accurate product merchandising, and performance-driven optimizations to maximize conversion and online sales. This role blends creativity, data analysis, and technical skills to drive sales and customer engagement through product presentation, promotional strategy, and on-site UX improvements.
Key Responsibilities
Shopify Website Management
Qualifications
The Website Manager will be responsible for the day-to-day management of our Shopify website, ensuring a seamless user experience, accurate product merchandising, and performance-driven optimizations to maximize conversion and online sales. This role blends creativity, data analysis, and technical skills to drive sales and customer engagement through product presentation, promotional strategy, and on-site UX improvements.
Key Responsibilities
Shopify Website Management
- Oversee and update all aspects of the Shopify website, including homepage, product pages, navigation, and collections.
- Maintain accurate product listings, descriptions, images, pricing, and inventory syncing.
- Implement and test site updates, themes, plugins, and custom features.
- Coordinate with development or design teams for UX/UI enhancements.
- Curate and merchandise product collections based on sales trends, seasonality, and marketing campaigns.
- Create promotional banners, landing pages, and product highlights to support e-commerce goals.
- Optimize product pages for SEO, conversion rate, and upsell opportunities.
- Run A/B tests on layouts, copy, and CTAs to improve performance.
- Monitor Shopify analytics and third-party tools to evaluate website performance, customer behavior, and sales trends.
- Report on KPIs such as conversion rate, bounce rate, time on site, and product performance.
- Use data to identify opportunities to increase revenue and reduce cart abandonment.
- Work closely with marketing, design, and inventory teams to align promotional messaging, creative assets, and product availability.
- Coordinate product launches and seasonal campaigns across website and email.
- Support customer service or operations with site-related issue resolution.
Qualifications
- 3+ years of experience in e-commerce website management or merchandising, preferably with a DTC brand.
- Hands-on experience with Shopify (Shopify Plus a plus).
- Strong understanding of digital merchandising, user behavior, and online sales strategies.
- Basic HTML/CSS knowledge and familiarity with tools like Google Analytics, Klaviyo, Hotjar, and Search Console.
- Eye for visual presentation, layout, and content flow.
- Strong project management and organizational skills.
- Data-driven with an understanding of CRO and e-commerce metrics.
- Experience in the fitness, wellness, or consumer goods industry is a plus.
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Fully covered by the company
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
- Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period)
- Accrued Vacation
- Company provides discounts for fitness equipment for our employees
Skills Required
- 3+ years of experience in e-commerce website management or merchandising
- Experience with a DTC brand
- Hands-on experience with Shopify
- Experience with Shopify Plus
- Basic HTML/CSS knowledge
- Familiarity with Google Analytics
- Familiarity with Klaviyo
- Familiarity with Hotjar
- Familiarity with Google Search Console
- Strong understanding of digital merchandising, user behavior, and online sales strategies
- Eye for visual presentation, layout, and content flow
- Strong project management and organizational skills
- Data-driven with an understanding of CRO and e-commerce metrics
- Experience in the fitness, wellness, or consumer goods industry
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
