The Role
Design and develop a brand new website for a healthcare tech company, including content planning and brand identity development.
Summary Generated by Built In
Calling all website design enthusiasts!
We are a fast-growing health care technology company coming out of stealth in the next few months, and preparing a full website release plan to replace our current landing page. As part of this release, having a branding and brand style development skillset will also be important as we will take this opportunity to consciously work on the brand identity as well.
You will work directly with the Founder/CEO of the Company on the content planning and design. We have a good starting sense of the sitemap (which will likely remain no more than 5 pages), key components for each, and reference sites/competitors to review - and look forward to partnering with someone with great design instincts and craftsmanship to turn these basic requirements into an effective web presence.
The primary purpose of the website will be to brand strength and business development within our target markets. And while we are not currently a B2C company, given how much we have put into the development of our platform and company at large the past years, we should now have a worthy/compelling website to match.
Additional Notes:
- Location agnostic and you can use your design tool of choice (engineering handoff format preferences will be specified at start of design development); all standard form factor versioning (desktop/mobile etc) applies.
- The design effort will be project-based, with opportunity for ongoing, follow-on work as well if it goes well.
Top Skills
Branding
Content Planning
Website Design
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The Company
What We Do
Florence Health is a technology-driven health care company. The company takes total cost of care risk for patients in partnership with the government and other payers, and leverages its proprietary technology to improve primary care outcomes through a network of independent affiliated practices as well as select staff-model Florence-branded clinics operated with strategic partners. The Company's core technology platform, Nightingale, is the result of years of R&D in the areas of health care data and patient records.
