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The all-in-one platform to power your Barbershop Operations
The Role
The Webflow Developer builds and maintains landing pages in Webflow, implements custom code, collaborates on marketing strategies, and optimizes web performance and SEO.
Summary Generated by Built In
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.
SUMMARY
The Webflow Developer plays a vital role in owning our marketing web presence end-to-end—building fast, beautiful, and high-converting landing pages while also setting up the analytics and tracking foundation to measure and optimize performance. This role blends design implementation with front-end development, marketing growth, and analytics know-how. You’ll partner with design, product, and marketing teams to launch new campaigns and continuously improve conversion rates.
REPORTS TO
Engineering Manager
JOB DUTIES AND RESPONSABILITIES
- Build and maintain Webflow websites, landing pages, and microsites with a strong emphasis on speed, responsiveness, and SEO best practices.
- Translate Figma/Sketch designs into pixel-perfect Webflow implementations.
- Implement custom JavaScript, HTML, and CSS for advanced interactivity beyond native Webflow capabilities.
- Collaborate with marketing to create and optimize landing pages that drive signups and conversions.
- Configure and manage Google Tag Manager to track key events, funnels, and user behavior.
- Partner with TechOps as needed to ensure smooth integration of marketing and operational tools, including adjustments to the backend application infrastructure at the integration level.
- Collaborate with the marketing team to make changes in our React applications to support marketing needs and implement related product requirements.
- Monitor and improve page performance, SEO rankings, and accessibility.
- Work with marketing to set up and optimize Google Ads campaigns for conversion lift.
- Stay current on Webflow updates, web performance trends, and growth-focused marketing tactics.
The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.
REQUIREMENTS AND QUALIFICATIONS
- Strong proficiency in JavaScript, HTML5, and CSS3.
- Experience with front-end development using React and JavaScript/TypeScript.
- Interest in exploring and experimenting with backend development using Node.js.
- Proven experience building responsive websites and landing pages in Webflow.
- Demonstrated ability to implement custom code inside Webflow for animations, integrations, or analytics.
- Experience with Google Tag Manager, including event/funnel setup and debugging.
- Familiarity with conversion tracking, attribution, and A/B testing tools.
- Experience running or collaborating on Google Ads campaigns aimed at conversion optimization.
- Strong grasp of SEO fundamentals and web performance optimization.
- Marketing mindset: understands how design, copy, and data tie together to drive growth.
- English proficiency is a must. It's important you can communicate your ideas clearly as you will be interacting with English-speaking coworkers
- Must be based in Buenos Aires
- Availability to work full-time from Mon to Fri from 9 to 6 local time, and onsite from our office in CABA Tuesdays and Thursdays
NICE TO HAVE
- Experience with CRO tools (Optimizely, VWO, Google Optimize).
- Knowledge of other ad platforms (Facebook Ads, LinkedIn Ads).
- Familiarity with CRM tools (HubSpot, Salesforce, etc.) and integrating forms/leads.
- Experience with Webflow CMS and automation using Zapier/Make.
- Basic design sense—ability to tweak layouts, typography, and imagery without full reliance on a designer.
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.
Equal Employment Opportunity
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Top Skills
CSS3
Google Ads
Google Analytics
Google Tag Manager
HTML5
JavaScript
Salesforce
Seo
Webflow
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The Company
What We Do
SQUIRE is the world’s leading and fastest-growing software technology platform for barbershops, a hundred-billion-dollar global industry. We provide a one-stop solution that helps small business entrepreneurs run and grow their businesses.
SQUIRE is also the premiere booking engine that connects people with great barbers nationwide. We make it easy to discover and book the best barbers wherever you are, in just a few taps.
With headquarters in New York and a presence in major cities in the United States, U.K. and Canada, SQUIRE is the market leader in technology solutions for the barbershop industry.
SQUIRE is a Series D company and has raised over $165M to date.
For more information, please visit getSquire.com or download the SQUIRE app from the App or Play Store.
Why Work With Us
We're not just another start-up; we're a community of innovators, drivers, and achievers driven by our mission - to elevate, celebrate and empower the barbering community.
Check out our Culture Book to learn more - https://handbooks.getsquire.com/recruiting.
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