The Role
About Plum
Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.
Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.
We’re a fast-growing startup, and our Growth Marketing team plays a crucial role in amplifying Plum’s impact. If you’re a self-starter with a growth mindset who thrives on solving challenges with design, automation, and AI, we want you on board!
As Lead - Web Experiences, you will be responsible for driving high-impact website experiences that accelerate Plum’s growth. You’ll design, optimize, and automate key aspects of our web presence to improve inbound lead generation. Your core responsibilities include:
Key Responsibility:
- Web Design & Development
- Website Performance & Conversion Optimization
- Automation & Growth Experiments
- Build beautiful, high-converting web experiences using Webflow
- Utilize HTML, CSS, and JavaScript for custom interactions and functionality
- Ensure a seamless and responsive website experience across all devices
- Collaborate with design and content teams to bring campaigns to life
- Continuously analyze, test, and optimize the website for better conversions
- Use GA4, Hotjar, and A/B testing tools to identify friction points
- Improve website speed, SEO, and accessibility for a better user experience
- Implement tracking and analytics to measure effectiveness
- Leverage low-code/no-code tools (Zapier, Bubble, Airtable, HubSpot) to build automations that scale marketing efforts
- Run programmatic growth experiments to test lead magnets and improve inbound pipeline
- Utilize AI tools and automation agents to drive efficiency and personalization
What We’re Looking For
- 2-5 years of experience in Webflow development, website optimization, and growth marketing
- Strong knowledge of HTML, CSS, and JavaScript
- Familiarity with GA4, Hotjar, Zapier, HubSpot, Airtable, and other automation tools (or a strong willingness to learn)
- Ability to build and execute rapid experiments to drive conversions
- A data-driven problem solver with an eye for aesthetics and performance
- Self-starter with a growth mindset who thrives in a fast-paced, startup environment
- Passion for AI, automation, and leveraging technology for marketing impact
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The Company
What We Do
Plum helps companies care better for their employees by offering insurance and health benefits that are simple, inclusive, and accessible. We eliminate the complexities associated with insurance and make it easy for employees to understand their policies, use their insurance & benefits, and initiate claims. Plum is backed by Tiger Global & Peak XV Partners (formerly Sequoia Capital).
