At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.
We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
About the role
We’re hiring a Web3 Product Marketing Manager to shape how a prediction protocol built for real-time markets shows up in the world. You’ll sit at the centre of product, growth, comms and community, turning a technically ambitious product into a story that traders, builders and partners can quickly understand.
This is a hands-on role for someone who likes building from scratch. You’ll own the narrative, lead launches, and run the experiments that help turn a prediction protocol into a category-defining product. The team is small, decisions are fast, and the work gets into market quickly.
What you’ll be doing
You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.
Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different
Turn complex product strengths into clear, credible narratives for traders, builders and partners
Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments
Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other
Grow the audience through always-on programmes that expand the qualified builder base
Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative
Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials
Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most
What we’re looking for
Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience
Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences
A track record of owning launches end to end, from initial positioning through to measurable post-launch impact
Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging
Confidence working with data and using performance insights to shape campaigns and priorities
A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity
Apply if you want to help shape how a new prediction protocol is positioned, launched and adopted.
Improbable Candidate Privacy Policy
Skills Required
- Strong experience in product marketing or a closely related role
- Hands-on prediction markets/protocol experience
- Strong understanding of crypto products and onchain user experience
- Track record of owning launches end to end with measurable post-launch impact
- Ability to turn complex product detail into clear, compelling messaging
- Comfort working with data and using performance insights to shape campaigns
- Hands-on, operator mindset with bias toward shipping and tolerance for ambiguity
What We Do
Venture into new worlds: improbable.io Improbable is a British start-up that has been at the forefront of building virtual worlds for over a decade. We believe that the metaverse is an opportunity for communities, companies and brands to have a positive social and economic impact in the real world. Today, we are initiating new technologies, models and partnerships to venture further into new worlds.
