Web Marketing Program - Digital Experience Data Analyst

Posted 7 Hours Ago
Dallas, TX, USA
In-Office
Entry level
Hardware • Semiconductor • Manufacturing
The Role
Analyzes large customer, web, firmographic, and advertising datasets to improve digital experiences and marketing outcomes. Responsibilities include defining data requirements, building automated data enablement tools and visualizations, measuring digital programs, supporting predictive models, and communicating insights to technical and non-technical stakeholders. The role collaborates across IT, marketing, sales, engineering, and analytics vendors to advance data-driven decision-making.
Summary Generated by Built In

Change the world. Love your job.

As a Digital Experience Data Analyst, you will be responsible for maximizing our understanding of our customers through the procurement, transformation, analysis, and automated enablement of vast TI data sets. 

Millions of unique visitors come to TI.com looking to research, design and purchase TI products. These visits, joined with firmographic and advertising data sets, generate billions of data points containing insights about intents, experiences, and business opportunities.  In this role, you will utilize a variety of tools to unlock those insights, focused on providing a stellar digital experience and building a competitive marketing advantage for TI. 

You will have the opportunity to collaborate and build strong working relationships across teams in IT, Digital Marketing, Sales, and third-party analytics/marketing technology vendors. If you enjoy solving complex problems, leveraging data to drive business strategy, and communicating impact, we’d love to hear from you. 

Key Responsibilities:

  • Analyze large customer datasets to understand customer journeys, proactively identify opportunities to improve our customers’ digital experiences, and measure the impact of different digital experience programs. 
  • Help define requirements for enhanced web data collection, attribution, storage, and platform integrations in partnership with data engineers, solution architects, etc.
  • Build automated data enablement tools to put data into the hands of decision makers (ex. Data visualizations, Conversational Analytics Agents, etc.)
  • Operate as an analytics strategist and consultant to internal teams by following industry trends and the latest technologies, and communicating opportunities to less technical audiences
  • Collaborate with other digital experience analysts on best practices, driving our analytics strategy, and consulting other teams in marketing
  • Champion the importance of data-driven decision making throughout the company, advocating for others to build and strengthen this skillset
  • Clearly communicate and synchronize strategy, analyses, and technical accomplishments to stakeholders and marketing leaders 
Qualifications

Minimum Requirements:

  • Bachelor’s degree in Computer Science, Business Analytics, Statistics, Applied Mathematics, Artificial Intelligence, Management Information Systems, or a related field.
  • Internship experience in data analytics or a related role, preferably in a sales, marketing or e-commerce context.
  • Familiarity with cloud platforms (e.g., AWS, GCP, Azure) and their data services.
  • Knowledge of data warehousing solutions (e.g., Redshift, BigQuery, Snowflake) and strong SQL 
  • Strong experience with one or more statistical languages and data science packages (R/dplyr, Python/pandas, etc.)
  • Passion for challenging problems and all things data
  • Ability to effectively engage both technical and non-technical audiences
  • Knack for visual, data-oriented story telling
  • Logical, critical thinking and comfort with ambiguity
  • Proactive and positive attitude with strong collaboration skills and a team-focused mindset
  • Strong problem-solving skills and ability to translate complex analyses into actionable insights.
  • Excellent communication skills, with the ability to present technical concepts to non-technical audiences.

Preferred Qualifications:

  • Master’s degree in Computer Science, Business Analytics, or Marketing with an analytics focus
  • Experience using website analytics tools (Google Analytics) and marketing technology platforms 
  • Functional knowledge around building, training, and deploying predictive models for digital experiences
  • Functional knowledge of APIs, database design, ETL processes, and browser/server-based data collection principles
About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.
About the TeamTI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

Skills Required

  • Bachelor's degree in Computer Science, Business Analytics, Statistics, Applied Mathematics, Artificial Intelligence, Management Information Systems, or a related field
  • Internship experience in data analytics or a related role, preferably in sales, marketing, or e-commerce
  • Familiarity with cloud platforms such as AWS, GCP, or Azure and their data services
  • Knowledge of data warehousing solutions such as Redshift, BigQuery, or Snowflake
  • Strong SQL skills
  • Experience with statistical languages and data science packages such as R/dplyr or Python/pandas
  • Ability to engage technical and non-technical audiences effectively
  • Data-oriented storytelling and visualization skills
  • Logical and critical thinking with comfort handling ambiguity
  • Strong collaboration, problem-solving, and communication skills
  • Master's degree in Computer Science, Business Analytics, or Marketing with an analytics focus
  • Experience using website analytics tools such as Google Analytics and marketing technology platforms
  • Functional knowledge of building, training, and deploying predictive models for digital experiences
  • Functional knowledge of APIs, database design, ETL processes, and browser/server-based data collection

Texas Instruments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.

  • Strong & Reliable Incentives Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
  • Retirement Support A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
  • Healthcare Strength Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.

Texas Instruments Insights

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The Company
HQ: Dallas, TX
25,059 Employees

What We Do

Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm

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