Notified is hiring a Web Marketing Manager in Toronto. Our expectation at this time is you will work from our office located at 155 University Avenue, on Tuesday, Wednesday and Thursday, with the option to work remotely on Monday & Friday.
About the position
Notified’s Marketing team builds the programs and digital experiences that create measurable revenue impact, and our website is at the center of it.
We are looking for a Web Marketing Manager who understands that a website is not just a digital property to maintain, but a performance channel to optimize. This is a hands-on, data-driven role for someone who can turn traffic into engagement and pipeline. You will own one of the company’s most important revenue channels, with direct accountability for website-driven pipeline contribution. Candidates with Answer Engine Optimization (AEO) knowledge will be highly considered.
Responsibilities:
Web Strategy, Performance & Growth
- Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture
- Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution
- Translate business priorities, campaigns, and GTM motions into high-performing digital experiences
SEO, AEO & Organic Visibility
- Lead SEO strategy across properties, improving rankings and organic performance for priority pages
- Expand beyond traditional SEO into Answer Engine Optimization (AEO), including structured data, entity optimization, and AI crawler visibility
- Adapt web strategy to a zero-click search environment, ensuring brand visibility both on and off-site
Website Experience & Conversion Optimization
- Optimize UX/UI, page structure, messaging, and user flows to improve engagement and conversion rates
- Partner with Content and Product Marketing to align site experience with audience needs and search intent
- Develop and test landing pages, templates, and conversion paths that support campaign performance
Analytics, Reporting & Platform Management
- Own website analytics and reporting across platforms (e.g., Google Analytics, Looker Studio, Google Search Console)
- Build standardized dashboards, scorecards, and KPI frameworks to track performance
- Deliver clear, actionable insights and recommendations to inform roadmap and optimization priorities
Team Leadership, Operations & Collaboration
- Manage internal web resources and workflows to support execution and delivery, and partner closely with external agencies for development, optimization, and scale
- Collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design teams
- Act as the internal expert on web performance, sharing insights and recommendations across stakeholders
The starting salary for this role is expected to fall within the range of $85,000 to $95,000 CAD annually, commensurate with the candidate's qualifications and experience.
Required Qualifications
- 4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion
- Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments
- Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, Semrush, Google Search Console, Looker Studio, or similar tools
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration skills
Nice to Have
- Familiarity with HubSpot, Salesforce, and Tableau
- Curiosity, experimentation, and testing of AI applications
- Experience managing multi-language or global websites
- Exposure to conversion rate optimization (CRO) and testing approaches
At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.
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Skills Required
- 4 years of experience in web marketing, digital marketing, or website management (ideally B2B SaaS or communications/technology)
- Strong understanding of SEO, exposure to AEO and AI-driven search/zero-click environments
- Hands-on experience with Drupal CMS or similar enterprise CMS platforms
- Proficiency with Google Analytics, Semrush, Google Search Console, Looker Studio or similar analytics and SEO tools
- Strong analytical mindset with ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration skills
- Familiarity with HubSpot, Salesforce, and Tableau
- Curiosity and experience experimenting with AI applications
- Experience managing multi-language or global websites
- Exposure to conversion rate optimization (CRO) and testing approaches
What We Do
Notified is the world’s only communications cloud for public relations, investor relations and experiences to drive meaningful insights and outcomes. Our employees in 19 countries across USA, Canada, Europe, Asia-Pacific and work with more than 10,000+ global customers, from growing businesses and new IPOs to some of the world’s most recognizable brands. With our suite of world-class, award-winning communications solutions, we provide everything you need to effectively reach and engage your customers, investors, employees, and the media. Public Relations Cloud: Optimize brand value and drive meaningful business impact Notified PR Cloud helps public relations professionals reach global audiences, monitor brand sentiment, send press releases via GlobeNewswire®, measure success, and drive earned media. Navigate the media landscape and tap into real-time analytics from an integrated, intelligent, and easy-to-use platform. Investor Relations Cloud: Manage stakeholder communications and regulatory requirements to maximize shareholder value Notified IR Cloud helps investor relations professionals manage communications – earnings calls, regulatory filings, press releases, investor days, and IR Websites – to maximize shareholder value. Activate your market strategy and manage dynamic communications and regulatory requirements from one platform. Event Cloud: Create unforgettable experiences to build brand and community engagement Notified Events Cloud helps event planners, marketers, and communications professionals acquire and retain customers through virtual, in-person, and hybrid events, conferences, trade shows, town halls, and product launches. Connect global audiences with our highly interactive platform and leverage integrated analytics to maximize ROI. We are Best in Class! • “Best Press Release Distribution Company,” MarTech Breakthrough Awards • “PR Innovation of the Year,” Gold Stevie® Winner, 2023 American Business Awards • “Marketing/Public Relations Solution,” Gold Stevie® Winner, 2023 American Business Awards
Why Work With Us
Notified has employees in 19 countries, making us truly global with offices in Europe, Asia-pacific, USA and Canada! Our solutions are evolving and in great demand. However, it is our People that make us a great place to work, with an entrepreneurial spirit, energy and commitment to achieve results and deliver the unexpected.
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