Web Marketing Intern - Digital Experience Operations

Posted 2 Days Ago
Be an Early Applicant
Dallas, TX, USA
In-Office
Internship
Hardware • Semiconductor • Manufacturing
The Role
Marketing internship focused on digital experience operations and analytics. Responsibilities include analyzing customer data and KPIs, optimizing sales and marketing programs, building audience segments with customer data and marketing platforms, improving reporting ecosystems, and recommending enhancements to digital customer experiences. The intern will also experiment with personalization, automation, and segmentation while communicating insights to stakeholders.
Summary Generated by Built In

Change the world. Love your job. 
About the job:
The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.
 

This internship is geared towards individuals who have an interest in:

  • Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
  • Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
  • Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
  • Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
  • Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
  • Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!

Qualifications

Minimum Requirements:

  • Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
  • Cumulative 3.0/4.0 GPA or higher

Preferred qualifications:

  • Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field
  • Experience or basic proficiency with high-level programming languages (python, Java)
  • Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
  • Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
  • Internship experience in a similar field
  • Strong analytical skills and curious mindset
  • Capable of multi-tasking and handling conflicting priorities
  • Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally
  • Ability to communicate complex topics to variety of stakeholders
  • Can make progress in an ambiguous environment
About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.

Skills Required

  • Currently pursuing an undergraduate or graduate degree in Marketing, Marketing Research and Analytics, Management Information Systems, Digital Marketing, Analytics, Web Design and Development, User Experience Design, Technical Communications, Engineering, Computer Science with a marketing focus, or a related field
  • Cumulative GPA of 3.0 out of 4.0 or higher
  • Currently pursuing a bachelor's or master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or a related field
  • Experience or basic proficiency with Python or Java
  • Experience or basic proficiency with SQL and business intelligence tools such as Tableau, Power BI, or Looker
  • Experience or basic proficiency with marketing technology platforms, including CDPs, ESPs, CRMs, Marketo, or Eloqua
  • Internship experience in a similar field
  • Strong analytical skills and a curious mindset
  • Ability to multitask and handle conflicting priorities
  • Self-motivated, able to work independently, and able to communicate progress effectively
  • Ability to communicate complex topics to a variety of stakeholders
  • Ability to make progress in an ambiguous environment

Texas Instruments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.

  • Strong & Reliable Incentives Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
  • Retirement Support A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
  • Healthcare Strength Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.

Texas Instruments Insights

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The Company
HQ: Dallas, TX
25,059 Employees

What We Do

Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm

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