Web Copywriter

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

At our company, we're looking for a talented Website Copywriter to join our dynamic team. The ideal candidate will be responsible for creating compelling web copy that drives engagement and ultimately, conversions. They should be able to grasp project requirements quickly and offer valuable insight.

Responsibilities:

• Develop high-quality web copy that connects and resonates with the target audience, leading to measurable outcomes like conversions, SEO ranking, etc.
• Understand the tone, voice, and branding of our company and ensure that these are consistently adhered to across all content.
• Implement web copywriting best practices, such as crafting engaging headlines, clear calls to action (CTA), and creating intuitive user experiences.
• Conduct thorough research on topics and keywords to produce persuasive copy from scratch or work on existing content to improve readability, accuracy, and SEO ranking.
• Proofread and edit all published copy to ensure it is free from errors, inconsistencies, and is in compliance with brand guidelines.
• Manage multiple projects, strategize, plan, and execute content across various channels while meeting deadlines.
• Collaborate closely with other team members, including designers and marketing specialists, to create cohesive and high-performing content.

Qualifications:

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Proven experience as a copywriter or related role.
• Knowledge of online content strategy and creation.
• Excellent writing, editing, and proofreading skills.
• Experience with SEO and keyword research.
• Strong research skills.
• Creativity and ability to conceptualize.
• Excellent time-management and organizational skills.
• Proficient in Microsoft Office Suite and familiar with content management systems.

Company Culture:

We foster a collaborative and inclusive environment where all team members feel valued and have the opportunity to contribute their unique perspectives. Our culture encourages creativity, continuous learning, and innovation. We believe that our success is driven by our people, and we strive to create a workplace where everyone can thrive.

If you are a creative, detail-oriented professional with a passion for storytelling and a knack for captivating audiences, we would love to hear from you. Together, we will create compelling content that drives engagement and growth.

#LOCALiQ

#LI-LL!L1

#LI-REMOTE

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at [email protected].