Web Content Writer & Producer

Posted 20 Days Ago
Hiring Remotely in United States
Remote
Mid level
Artificial Intelligence • Information Technology
LetsData is a narrative intelligence company that gives organizations an earlier detection point for emerging threats.
The Role
The role involves researching and producing web content, managing a content calendar, and collaborating with design for infographics and reports, focused on driving audience engagement.
Summary Generated by Built In
About the Role
We're looking for a mid-level web content writer and producer who can move fast, write well, and publish consistently. This is a hands-on role focused on volume and quality in equal measure — you'll own the execution of blog content, social media, and supporting assets that drive awareness and move prospects through the funnel. You'll report to the Head of Commercial Operations and work closely with our designer to keep our content engine running.

What You'll Do
  • Research, write, and publish funnel-oriented blog content — listicles, how-to guides, explainers, and comparison posts — directly on our website (CMS experience required)
  • Produce GEO-optimized content structured for visibility in AI-generated answers and overviews (ChatGPT, Perplexity, Google AI Overviews, etc.)
  • Batch-create social media content on a regular cadence — captions, post copy, and graphics for LinkedIn and other relevant platforms
  • Collaborate with our designer to develop infographics, one-pagers, and industry reports that translate complex subject matter into shareable assets
  • Maintain a consistent brand voice across all content formats — authoritative, direct, and free of fear-based or alarmist framing
  • Manage a content calendar and deliver on schedule without extensive oversight

What You Bring
  • 3–5 years of content writing experience, ideally in B2B, SaaS, or a technical field
  • Demonstrated ability to write clearly about complex or niche subject matter for a professional audience
  • Familiarity with GEO concepts and how to structure content for AI-driven discovery
  • Hands-on experience publishing in a CMS (WordPress, Webflow, or similar)
  • Proficiency creating social graphics using Canva, Figma, or equivalent tools
  • Strong editorial instincts — you know how to write a headline that earns a click and a lede that keeps someone reading
  • Comfortable working asynchronously and managing your own workload
Nice to Have
  • Background or genuine interest in cybersecurity, threat intelligence, national security, or disinformation research
  • Experience writing for government, defense, or enterprise security audiences
  • Familiarity with AI content best practices, schema, or structured data

Before you submit:
  • Check for spelling errors. 
  • Confirm that your application includes links to at least one or two published projects that demonstrate your ability to write authoritative content on complex subject matter and experience publishing content through a CMS.
We appreciate you taking the time to provide these details. We will review your responses and be in touch regarding the next steps.

Please answer pre-qualification questions.
Note: If you are unable to answer every question in detail, please do not be discouraged! We encourage you to submit your application regardless, as we consider the full scope of a candidate's experience and potential.

LetsData is an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace where all employees feel respected and valued. We do not discriminate based on race, ethnicity, religion, belief, color, gender identity, sexual orientation, nationality, citizenship, age, marital status, veteran status, disability, legal history, or any other characteristic protected by law. If you need any accommodations during the application or interview process, please contact us at [email protected].

Skills Required

  • 3-5 years of content writing experience
  • Hands-on experience publishing in a CMS (WordPress, Webflow, or similar)
  • Proficiency creating social graphics using Canva, Figma, or equivalent tools
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The Company
30 Employees
Year Founded: 2022

What We Do

LetsData is a narrative intelligence company built for organizations that need to detect threats earlier than their current tools allow. Most security, risk, and fraud teams rely on detection systems that identify threats after infrastructure is live — suspicious domains, spoofed assets, flagged IPs, anomalous patterns. By that point, the operation is in motion and the narrative behind it has already spread beyond the infrastructure that can be taken down. LetsData's platform, Vantage, detects the behavioral stage that precedes infrastructure deployment: the narrative activity that signals a threat is emerging. Impersonation campaigns, synthetic amplification, manufactured consensus — whether they originate as orchestrated operations or organic posts that get weaponized after the fact — these produce detectable behavioral patterns before traditional indicators of compromise appear. For enterprises managing global brand risk, regulatory exposure, or converged security operations, Vantage provides a detection capability that closes the gap between narrative manipulation and crisis.

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