Job Title
Web Content Specialist
Agency
Texas A&M Agrilife Research
Department
Marketing and Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Texas A&M AgriLife is seeking a dynamic, creative and strategic web content specialist and web content creator to join our Marketing and Communications team. The Web Content Specialist will play a crucial role in optimizing AgriLife's digital presence across multiple websites. This position will leverage extensive knowledge of the AgriLife website landscape to identify and capitalize on content consolidation and marketing opportunities. The role is instrumental in reducing the number of sites while increasing overall quality, guiding the strategic placement and creation of content to engage target audiences and enhance brand visibility and impact.
Responsibilities:
Content Migration and Consolidation
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Lead efforts to migrate and consolidate content across AgriLife websites
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Identify opportunities for content optimization and user journey improvements
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Implement best practices for content organization and structure
Content Strategy and Creation
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Execute established content strategies aligned with AgriLife's digital goals
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Create high-quality, engaging content for various platforms and audiences
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Ensure content adheres to brand guidelines and messaging
Website Governance and Quality Assurance
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Execute and maintain content governance policies and procedures
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Conduct regular content audits and quality checks across websites
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Collaborate with design teams to ensure optimal user experience
Analytics and Reporting
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Monitor website performance metrics and user engagement
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Provide regular reports on content effectiveness and areas for improvement
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Use data-driven insights to inform content strategy and decision-making
Interdepartmental Collaboration
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Work closely with research, extension, and college departments to ensure accurate representation of their work on AgriLife websites
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Coordinate with various stakeholders to gather and update content as needed
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Performs other duties as assigned.
Required Education and Experience:
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Bachelor’s degree in Communications, Marketing, Journalism, or related field or equivalent combination of education and experience.
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Two years of related experience.
Required Knowledge, Skills and Abilities:
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Proficiency in content management systems and web technologies
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Strong writing and editing skills with attention to detail
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Experience with SEO and digital marketing principles
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Excellent interpersonal and communication skills
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Knowledge/Awareness of WCAG accessibility standards
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Ability to multi-task and work cooperatively with others.
Instructions to Applicants: Include a Cover letter, Resume and References with the Application.
Note: Full-time remote work is not available for this position. However, partially remote work may be available, pending employee eligibility requirements are met in accordance with AgriLife Alternate Work Location Procedures
Salary: Pay Grade 9
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
What We Do
Texas A&M University has a proud history that stretches back to 1876 when The Agricultural and Mechanical College of Texas became the first public institution of higher learning in the state of Texas. Nestled in the heart of the Houston-Dallas-Austin triangle, Texas A&M University at College Station is the state's largest university, with nearly 65,000 students calling Aggieland home, and another 5,200 Aggies are studying at branch campuses in Galveston, Texas, and Doha, Qatar. Texas A&M's designation as a land-, sea-, and space-grant institution reflects the superior quality and diverse range of research and innovation occurring on campus daily.
Texas A&M boasts a strong military tradition, having contributed men and women in uniform to every armed conflict since the Spanish-American War. More Aggies commission as officers into the U.S. Armed Forces than any other school outside of the U.S. military academies every year. Student-athletes represent Texas A&M across 18 sports within the Southeastern Conference. Additionally, the George H.W. Bush Presidential Library and Museum is located on Texas A&M's campus, as is the President and First Lady’s final resting places.
Quick to offer a cheery "Howdy!" to any visitor, Aggies pride themselves on their hospitality and strive to live out the University's core values of respect, excellence, leadership, loyalty, integrity, and selfless service.
To learn more about employment opportunities at Texas A&M, visit https://jobs.tamu.edu
