Web Analytics Specialist

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

We are looking for a Web Analytics Specialist to join the team and support the planning and development of advanced web analytics tracking for our Core Verisk web platform, platform products and other reporting and dashboard tasks related to our global insurance clients. 

The ideal candidate for this role has experience making scalable and standardized tracking decisions across multiple ecommerce platforms that ultimately power data collected in Google Analytics, Adobe Analytics, Domo, and more. 

Main responsibilities:

• Implement & Manage Digital Tracking – Deliver tracking capabilities through the entire suite of Verisk Core digital platforms to provide detailed measurement of performance, data collection, and insights, to both internal and external stakeholders.
• Tag Management Expert – Act as the subject matter expert for all things tag management, with a demonstrated ability to personally manage complex, custom tagging setup across multiple ecommerce platforms, while maintaining a high level of accuracy and fidelity in measurement.
• Serve as Data Layer Owner – in partnership with the internal development team, own the roadmap, testing, and further customization of the company’s proprietary data layer to deliver improved tracking capabilities across our client base.
• Collaboration– support the digital product owners on how to conceptualize and implement tracking capabilities that align with business strategy and goals, mentor and grow their understanding, and ensure the team’s knowledge stays ahead of the latest in tracking and measurement capabilities.
• Be a Trusted Partner – Own relationships with our business clients to showcase the value of the company’s tracking capabilities, train users to access and derive insights from their custom reporting, implement custom requests, investigate and troubleshoot issues or inconsistencies, and manage professional service engagements that help deliver our Clients’ performance goals.

Change Management area:

• Create and maintain necessary documentation related to processes, content, and guidelines. 
• Partner with other product owners and platform leads to ensure seamless integration into the Core platform. 

Qualifications

• Several years of experience in a web analytics role, with emphasis on the use of tagging across ecommerce/B2B platforms
• Advanced knowledge of Google Analytics and Adobe Analytics configuration settings and functional options, with the ability to translate technical platform-specific knowledge to stakeholders 
• Data governance knowledge and ability to create processes to accurately onboard clients to standard tracking configurations
• Excellent communication skills: ability to clearly articulate data-informed insights & recommendations, keeping customer and business impacts as a focus 
• Sharp attention to detail and a drive for practical solutions that balance effort and result.
• Experience with survey, cookie consent, and feedback platforms like Medallia, Optimizely, Tealium. 
• Strong conceptual design skills that translate user and business needs into successful digital experiences 
• Demonstrated experience in working successfully in large, complex, organizations, balancing multiple assignments and deliverables simultaneously. 

#LI-AA1

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Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.