Web Analyst

9 day fortnight - 8.30-5.30pm and every other Friday off

Who are we?

Reach Work a portfolio of specialist job sites, GAAPweb (accountancy and finance), Totallylegal (lawyers) and SecsintheCity (PAs and EAs), are seeking a new Data Analyst to join their team.

We’re Reach, home to some of the UK and Ireland’s most iconic media brands – think the Mirror, Daily Express, OK!, as well as regional titles like the Birmingham Post, Liverpool Echo, and Manchester Evening News. With a readership of 47 million people each month, we’re the largest commercial publisher in the UK. But we’re more than just our brands – we’re a company built on collaboration, imagination, and determination. Our values shape the work we do every day, and we’re committed to creating an environment where everyone feels supported, valued, and able to grow. We prioritise flexibility and work-life balance, making it easier for you to thrive both in and outside of work.

What you’ll be doing:

As a Data Analyst, you’ll join a team responsible for marketing, product, data and content, providing insight across market leading recruitment brands. Reporting into the Data & Insight Manager, your role will encompass a variety of reporting and analytical responsibilities, with an emphasis on driving acquisition and retention strategies and improving product performance.

You’ll be responsible for ensuring robust reporting of KPIs which influence strategic business decisions. At Reach Work, we encourage independence and creativity, allocating additional responsibility in line with your ability and professional growth. 

As the new Data Analyst, you’ll be responsible for:

• Creating and maintaining digital marketing reports using Google Sheets and/or Excel to monitor SEO performance, traffic reporting, paysearch, and digital analytics.
• Developing and implementing a robust system of data visualisations using Tableau, LookerStudio, and Google Sheets to aid in the analysis of key metrics such as PPC, keyword reporting, and KPI reporting.
• Utilising tools like Google Analytics, Google Search Console, SEMRush, and Ahrefs to provide insightful data analysis and effectively communicate these findings to stakeholders.
• Presenting your data-driven findings through Google Slides and/or Microsoft PowerPoint to help inform business decisions.
• Gaining a thorough understanding of our SaaS platform (Madgex), its functionality, and how it impacts the business.
• Monitoring SEO performance using SEMRush and Google Search Console to optimise our digital marketing strategies.
• Compiling, curating, and transforming data from surveys into digestible graphs, charts, and commentary for the wider marketing team.
• Utilising our SQL databases to analyse client account performance and site traffic behaviour to inform our marketing strategy.
• Setting up A/B experiments with clearly defined hypotheses, audience parameters, and success measures to ensure our marketing efforts are effective.

• You’ll require at least 1+ years Data Analyst experience in a digital environment, working with marketing data, data mining and analysis.
• Advanced Excel or Google Sheet skills.
• Experience using an analytics platform (e.g., Google Analytics).
• Data-driven and passionate about using testing and research to justify business decisions.
• A degree in a maths/science-based subject would be an advantage.

What can we offer you?

We're offering a salary of £30,000 to £32,000 depending on experience, and a range of fantastic benefits to help support you both personally and professionally. These include:

• 25 days’ holiday per year. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme.
• Giving back day - an additional day’s leave each year to support a cause close to your heart.
• Enhanced family leave - including maternity, paternity and adoption - you’ll be eligible after just six months’ employment.
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest.
• Strong career opportunities - you’ll have support from your line manager and a range of learning & development programmes.
• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.