The Role
Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, people around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!
Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here.
In this role you will provide operational excellence by implementing processes for effective insights and ensuring the health of our programmatic ad stack. Reporting to our Director of Programmatic & Ad Operations, you will use your deep analytical abilities and natural curiosity to understand our programmatic business and play a key role in growing our programmatic advertising revenue.
If you are data-driven and bring strong experience using data to drive growth of a business; are innately curious to get to the root of a problem or find undiscovered opportunities; and bring experience in programmatic advertising - we’d love to talk to you!
What you’ll be doing:
- Work closely with the Ad Operations and Product teams to drive continued growth in the company’s programmatic business.
- Manage and analyze the programmatic business data and provide the team with insights and direction. You will use our operational reporting infrastructure tools such as Datorama (Salesforce Marketing) and Looker so we can effectively measure revenue growth and performance across the world.
- Use exceptional analytical skills to uncover revenue opportunities across all platforms using data to advocate for investments with the Ad Operations and Product teams.
- Oversee day-to-day management of our mediation ad server to gain greater transparency around performance across all inventory sources (app and web) and inform our optimization strategies.
- Liaising with our network partners to ensure optimal set up and optimizations within our ad server (ad unit settings, ads.txt, SDK updates, etc.).
- Conduct A/B Testing to evaluate and validate optimization recommendations.
- Works in collaboration with the Programmatic Advertising Lead on pricing, set up and optimization towards key health metrics across the business.
- Prepare the monthly billing report for all programmatic business. Work closely with the finance and billing teams to investigate discrepancies.
- Become the SME across the organization as it pertains to programmatic advertising business.
- Staying up to date on market trends and changes in ad technology to advise the team.
What we're looking for:
- Must bring at least 3 years of ad operations experience, with a thorough knowledge of the ad tech industry
- Strong understanding of the programmatic advertising landscape, including ad serving technology, supply side platforms and reporting tools
- Experience in working with large data sets, media analytics, campaign optimization and digital advertising metrics
- Experience in working with ad serving technology (AppLovin, Kevel or similar) and reporting tools (Datorama, Looker, etc.)
- Strong proficiency with Excel/Google Sheets
- Natural curiosity to dig deep into data to uncover new opportunities
- Experience managing and building thriving relationships with external partners
- Excellent communication skills with ability to present ideas and influence decision making
- A Degree or Diploma in Advertising, Marketing, Economics, or related a discipline is preferred, but not required
What we offer:
- Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
- Health benefits, including vision and dental!
- RRSP Contributions (Canada), 401K Contributions (USA)
- Generous vacation and Parental Leave Top-up
- Corporate discount for gym memberships for you and your family
- Winter break shutdown and a whole lot more!
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.
About Wattpad
Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.
How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.
Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.
If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.
Culture and Diversity
Wattpad is an equal opportunity employer. We do not discriminate. Period.
Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.
If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.
Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.
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The Company
What We Do
Wattpad. Where Stories Live.
Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada.
