Business Function:
Here at the DBS Transformation & Data, Group COO, we focus on nurturing the culture of the "World's Best Bank", 2025, 2021, 2019 (Euromoney) and “World’s Best Digital Bank” (Euromoney, 2016 & 2018). Our approach is a combination of both science and art; we immerse our stakeholders in the world of design thinking and experimentation, drive rigorous creativity along our pipeline, and build connections between corporate entrepreneurs and start-ups. We are a cross-disciplinary team focused on the invention of solutions that will radically improve the way people live, work and play. We are passionate and committed to make banking joyful (while having lots of fun)!
About this role
Transformation & Data’s Customer Experience (CX) Strategy team is looking for a Behavioural Scientist who will be part of the team driving behavioural science projects at DBS. You will be involved in driving CX & business impact by applying behavioural science. To do so, you will uncover behavioural biases and barriers that are affecting customer decisions and behaviours, design behaviourally-informed interventions for experimentation, and upskill the bank on behavioural science. The right candidate is passionate about improving customer experiences and business outcomes by scaling behavioural science and rigorous experimentation at the bank.
Responsibilities
- Chart and drive the Behavioural Science adoption strategy for the bank
- Develop narratives from experiments to position team as trusted partner in driving behaviour change and business impact
- Advise on (i) diagnosis of relevant behavioural barriers, biases and heuristics for given CX / business problems (ii) design of behaviourally-informed interventions (iii) set-up and analysis of (quasi)-experiments
- Manage stakeholders from various business units to effectively test or execute behaviourally-informed interventions
- Develop and conduct Behavioural Science trainings
Requirements
- Minimum 10 years of relevant working experience
- Strong communication skills and extensive experience in engaging executive leadership teams
- Degree in a field related to Economics / Social or Cognitive Psychology / Behavioural Science / Statistics / Data Analytics / Consumer Behaviour is preferred but not required
- Have deep expertise and advanced knowledge of behavioural / psychological science or behavioural economics
- Experienced and comfortable with running statistical analysis on R or Python
- Have an interest in CX and customer research
- A self-starter and collaborator that flourishes in a fast-paced, ever-changing and deadline-driven environment
Location:
DBS Asia CentralJob:
DigitalSchedule:
RegularEmployee Status:
Full timeSkills Required
- Minimum 10 years of relevant working experience
- Strong communication skills and extensive experience engaging executive leadership teams
- Degree related to Economics, Social or Cognitive Psychology, Behavioural Science, Statistics, Data Analytics, or Consumer Behaviour
- Deep expertise and advanced knowledge of behavioural or psychological science or behavioural economics
- Experience and comfort running statistical analysis in R or Python
- Interest in customer experience and customer research
- Self-starter and collaborator able to work in a fast-paced, changing, deadline-driven environment
What We Do
DBS Bank is a leading financial services group in Asia, headquartered in Singapore. It provides a full range of consumer, SME, and corporate banking services. The bank is recognized for its digital innovation, having been named 'World's Best Digital Bank' and 'World's Best Bank' by various publications. It also operates the DBS Foundation, which supports social enterprises and community initiatives, reflecting its commitment to creating impact beyond traditional banking.
