About Mile Marker
Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to www.milemarkeragency.com.
About the role
Mile Marker is seeking a Vice President, Strategy to shape business-driving consumer and media strategies, and deliver measurable impact for our existing and prospective clients. This leader will serve as a trusted advisor to senior clients and internal stakeholders, with a strong focus on research, consumer insights, consumer journeys and comms planning. Understanding the role of media across the a full funnel strategy is a centerpiece of this role. The ideal candidate thrives in a hands-on, entrepreneurial environment, and is eager to help inform both culture and business driving strategies and deliver measurable impacts across our existing portfolio.
Key Responsibilities
Subject Matter Expertise
- Serve as the senior strategic partner for existing and prospective clients, supporting and/or leading business and media strategy conversations.
- Lead the research and strategy development leveraging existing agency technology and tools to create and deliver items such as consumer insights and personas, consumer journeys and comms plans.
- Consumer journey mapping across the full funnel identifying the role of media across comms planning.
- Help translate client briefs into unique and actionable strategies and executional plans that drive measurable business growth.
- Work across client teams and COE to elevate Mile Marker's strategic position on business outcomes in addition to media outcomes.
- Identify and cultivate opportunities for organic and agency growth.
- Partner with the Analytics team to enhance and adopt our tools and technology to drive innovation and adoption and integration of AI.
Strategic Development & Delivery
- In collaboration with the Client Solutions team lead, develop big-picture strategies that connect client goals with actionable marketing, media, and creative plans, ensuring full funnel development and role of media in the consumer journey.
- Lead client engagements to align and agree on strategy, learning agenda, etc.
- Translate briefs into strategies that span brand, media, digital, content, and social channels; ensure consistency across touchpoints.
- Partner with client solutions, media, analytics, and creative teams to deliver integrated solutions across channels.
- Provide thought leadership on consumer behavior, media and industry trends, cultural insights, emerging tools and platforms to inform and inspire.
- Develop and share internal trainings to help build and deepen this practice area across the Client Solutions team.
- Partner with senior leadership and the growth team on research and strategy for new business pitches.
- Elevate Waypoint, our operating system, for strategic business purposes.
Team Collaboration
- Serve as a subject matter expert in collaboration with internal and external teams, setting a high bar for strategic excellence.
- Contribute to new business development by shaping proposals, presenting strategic thinking, and supporting agency positioning.
- Collaborate with internal teams to define best practices and frameworks for client engagement, campaign development, and performance optimizations.
- Foster a collaborative culture that balances creativity, accountability, and results.
Qualifications
- 12+ years of experience in strategy roles within media.
- Proven track record of leading client strategy at the VP level or equivalent.
- Strong expertise in media planning, omnichannel campaigns, or brand strategy; healthcare/vertical knowledge a plus.
- Exceptional communication and presentation skills with experience influencing C-suite stakeholders.
- Ability to balance high-level vision with tactical detail; skilled at moving from insight to execution.
- Experience leading teams and cultivating strategic talent.
- Proven experience in pitching and winning new business preferred.
The pay range for this role is:
$140,000 - 170,000 USD per year (Hybrid)
Top Skills
What We Do
Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.
Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.
