Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.
Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for.
We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role:
As the VP of Strategy, Innovation & Partnerships at Feastables, you will be accountable for setting long-term direction for the consumer goods division and translating that into actionable growth initiatives. This includes defining strategic priorities, building an innovation pipeline, launching new brands, and establishing international expansion strategy.
The role also owns the business management of all consumer goods partnerships, including licensing, co-branded ventures, and external operators. It requires close alignment with executive leadership and cross-functional teams to move from concept to scaled execution.
What You’ll Be Doing:
- Define and align leadership on a 3–5 year consumer goods strategy with clear growth pillars and investment roadmap
- Identify, evaluate, and prioritize new brand and product opportunities
- Build and manage a repeatable innovation pipeline from concept through validation and launch
- Launch 2–3 new consumer brands or product lines with validated market traction
- Develop and prioritize international expansion strategy, including market sequencing and entry approach
- Own business and relationship management for all consumer goods partnerships
- Assess, structure, and manage partnerships including licensing and co-branded initiatives
- Partner with executive leadership on capital allocation and strategic priorities
- Collaborate with operational leaders to transition new concepts into scaled execution
- Synthesize market, competitive, and consumer insights into clear strategic direction
- Drive cross-functional alignment across product, marketing, operations, and finance
- Hire and develop strategic talent as the function scales
Recipe For Success:
- 12+ years of experience in strategy, innovation, consumer goods, or related fields
- Proven track record of building and scaling new products, brands, or business lines
- Experience developing and executing multi-year strategic roadmaps
- Strong executive communication and stakeholder alignment capabilities
- Demonstrated ability to operate in ambiguity and define new organizational capabilities
- Experience in global consumer brand expansion (preferred)
- Background in partnerships, licensing, or joint venture development
- Exposure to creator-led or digitally native brands
- Experience in high-growth or founder-led environments
Why Feastables?
We believe in transparency - not just in our ingredients, but in how we hire. When making compensation decisions, we consider many factors like role level, market data, location, and relevant experience and skills. For this role, we expect the annual base salary to fall between $178,000-$223,000.
Beyond salary, we offer a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
- 100% employer paid option for medical, dental, and vision
- 401(k) with an employer match
- 11 company paid holidays
- Unlimited PTO policy
- Delicious chocolate & snacks of course!
RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.
Skills Required
- 12+ years of experience in strategy, innovation, consumer goods, or related fields
- Proven track record of building and scaling new products, brands, or business lines
- Experience developing and executing multi-year strategic roadmaps
- Strong executive communication and stakeholder alignment capabilities
- Demonstrated ability to operate in ambiguity and define new organizational capabilities
- Experience in global consumer brand expansion
- Background in partnerships, licensing, or joint venture development
- Exposure to creator-led or digitally native brands
- Experience in high-growth or founder-led environments
What We Do
Founded by Jimmy Donaldson, aka MrBeast, Feastables is setting out to build the most engaging brand on the planet, bringing the games, stunts and spectacle MrBeast is known for to your doorstep and grocery aisle!
