Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.
Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.
Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.
VP, Strategic Planner
We’re looking for someone who is obsessively curious about what's shifting in culture, and ruthlessly focused on what that means for business. At Golin, you’ll work with the industry’s best: teams who led our agency to being PRWeek and SABRE's Global Agency of the Year, and the first PR firm to win a Cannes Grand Prix. Our Chicago strategy team is small by design, working across 20+ of the most recognized brands in culture. There’s no hiding behind layers. You’ll walk the talk with lots of room to excel.
What you'll do:
- Spot cultural signals and make them actionable for one of the agency’s biggest clients
- Turn complicated business problems into strategies that get people talking
- Write briefs. Lead the thinking. Counsel the clients. Own the output.
- Raise the bar on process, tools, and what "good" looks like for the team
- Lead beyond your accounts on new business, agency innovation, mentorship
What you bring:
- 10+ years of strategy, ideally from an agency background (advertising or PR)
- A deep understanding of how culture drives behavior
- An ability to work fast across categories without losing specificity
- Curiosity to peek behind corners and unlock new opportunities
- Storytelling that leads with evidence and lands with conviction
- Proven ability to collaborate across disciplines (creative, account, media, digital)
What you’ll get:
- A team that backs bold thinking and the people behind it
- Visibility and growth opportunities on some of the world’s most recognizable brands
- A chance to shape the future of the agency
Salary Range: $120,000 USD - $219,000 USD
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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What We Do
IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, tech and financial services. brand collective for organizations looking for different ways to succeed in complex environments where growth depends on uniquely configured solutions inspired by truly diverse teams.
