The Role
As VP of Sales, lead the sales team, develop strategies, oversee retail execution, and build relationships to drive brand growth across the country.
Summary Generated by Built In
The Opportunity:
Lead growth, inspire teams, and make JuneShine Brands unstoppable.
As our Vice President of Sales, you will take the helm of a high-performing sales organization and drive portfolio growth across the country. You will oversee retail execution, wholesaler management, and strategic expansion for all brands within the JuneShine portfolio. Reporting to the President and working closely with the SVP and VP of Marketing, you will blend strategy with execution, strengthen partnerships, develop teams, and bring our brands to life in every market we serve.
Who You Are
- A dynamic sales leader with a proven track record in the alcohol industry, blending strategic thinking with hands-on market expertise
- Skilled at building and nurturing strong relationships at every level, from wholesalers to your own team
- Experienced in developing and executing long-term sales strategies and identifying market opportunities
- Collaborative and cross-functional, working closely with partners across departments to drive innovation and growth
- Data-driven in your approach to decision-making, with a talent for training and motivating high-performing teams
- Equally comfortable presenting to leadership as you are working in the field
- Passionate about the beverage alcohol space and driven to deliver and exceed sales goals
What You'll Do:
- Directly manage the geographic sales team to achieve portfolio placement, promotion, and volume goals
- Develop and execute sales strategies to achieve company volume, revenue, pricing realization, and Chain ACV goals
- Build and maintain influential relationships with key wholesaler partners
- Partner with the SVP and VP of Marketing to build brand plans and company initiatives that deliver long-term results
- Recruit, train, and develop a high-performing sales organization, including Region Managers who effectively drive results through our distributor network
- Build comprehensive sales bonus goals that align with company targets and motivate performance
- Foster a collaborative and motivating work environment that drives results and supports team growth
- Conduct annual performance reviews with quarterly check-ins to support development and accountability
- Lead retail execution strategy and oversee wholesaler management to ensure strong market performance across the full portfolio
- Work the trade in key markets to assess performance, identify strengths and opportunities, and build actionable plans to address them
- Perform additional duties as assigned
Must Haves:
- Must be 21 years of age or older at the time of application
- Applicable state-issued Responsible Alcohol Service certification
- Lives in one of the following states: NC, SC, FL, IL, or TX
- Applicable state-issued Responsible Alcohol Service certification
- Minimum of 5 years of professional alcohol beverage sales and people management experience
- Willing and able to travel up to 50%
- Strong people management skills and ability to build influential relationships
- Strong strategic planning capabilities
- Experience in training on sales processes
- Proficient in VIP as well as syndicated IRI and Nielsen data
- Desire to work in a fast-paced, growing company
Compensation, Perks and Benefits
- Compensation:
- $170,000.00 - $190,00.00 annual salary, plus eligibility for an annual discretionary performance bonus
- The final offer will be based on several factors, including experience, skills, and overall expertise
- Equity Eligible
- For field-based sales roles, gas expenses are fully covered
- Perks + Benefits:
- Unlimited Paid Time Off
- Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
- Voluntary vision, dental, and accidental plans
- 401(k) with up to 4% company match
- 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
- Booch, spirit, beer, and soft good perks
- And more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
This role supports multiple beverage brands within the JuneShine Brands portfolio, including alcohol and hemp-derived THC beverages.
All Juneshine Brands products are intended for adults 21+.
©2025 Juneshine Brands| www.juneshine.com | www.drinkwillies.com | www.flyingembers.com | Please enjoy responsibly. All rights reserved.
Top Skills
Iri
Nielsen Data
Vip
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The Company
What We Do
JuneShine is brewed with real, organic ingredients: green tea, honey, fruit juice, spices, and our jun kombucha base (also known as the SCOBY). The flavor’s are so smooth, it’s literally called “the champagne of kombuchas.”
